The following are verbatim customer responses from research that American Ratings Corporation conducted between February 2008 and March 2010. Customer last names have been initialized for privacy.
“They are great people. I have been using them for a long time.”
–M. S. C.
“Their attention to detail.”
–S. C. Y. C.
“The fact that my wife found the stove that we were looking for.”
–Sharon F.
“Their honesty, they understood their products and they were able to advise us as to what would meet our needs. They were also flexible with scheduling. I wanted it done within a week, and it happened.”
–Karl S.
“I liked their customer service. They helped us in selecting a stove and finding an installer to install it. I think they do an awesome job.”
–Gaylia O.
“When we went in, the man was readily available. The installation was good. He came when he said he would.”
–Joanne C.
“Probably their staff, they are very knowledgeable and willing to spend as much time as it takes.”
–Barbara E.
“They did a great job.”
–Dorinda P.
“Their knowledge and their service, everything turned out the way they said it would. I am totally happy with it.”
–John B.
“The service level, they were just responsive, the communication was good and they were willing to work with us on the price.”
–John W.
“The customer service and their knowledge.”
–Kathleen D.
“They were knowledgeable and able to direct me to buy the right stove for the space that I live in.”
–Joanne H.
“They are very quick.”
–Pranav A.
“They were friendly and informative.”
–Becky F.
“They were knowledgeable. The workmanship was good quality. The installation was good and I liked their pricing as well. They were very helpful. All around, they did a great job.”
–G. L. C.
“Their overall response to my needs.”
–Amelia E.
“They had a good selection. The salespeople I dealt with were really friendly and knowledgeable.”
–Paul S.
“They took a lot of time to answer everything. I went there three or four times but they never blew me off.”
–Scott M.
“As a matter of fact, they were easy to talk to and they delivered on what they promised.”
–Frances O.
“They were informative.”
–William M.
“The main thing I liked was the efficient service. Also, I liked the way they worked, how they put the stove in and how they hooked it up.”
–Dorothy G.
“I loved the product that they offered. I just thought they were very knowledgeable and helpful.”
–Sue K.
“They had a nice showroom and a good selection of stoves. We actually ended up talking to the owner, which helped. The owner had good suggestions on what to buy and which model to select. I liked his knowledge. The service and the installation were both good.”
–Yen R.
“They had my stovepipe in stock. They were professional.”
–Ron M.
“I liked the way the showroom was set up.”
–Lani E.
“I just dealt with Steve. I thought he was a good guy.”
–Dave A.
“They were easy to deal with.”
–John B.
“I thought everyone was very friendly, and the fireplace keeps us warm.”
–Gwenda B.
“I really like Steve.”
–Jeremy B.
“The service.”
–Peter B.
“They were very friendly.”
–Bill B.
“They came on time, and they were quick to fix things.”
–Karen B.
“They were on time, prompt, and they were quick to fix things.”
–Peter B.
“Knowledge about the products.”
–Bridget B.
“We love the fireplace.”
–Joan C.
“I really like the fireplace.”
–Bill C.
“They were very good at everything. The guy that came did a great installation job.”
–Howard C.
“They're professional, knowledgeable, polite, easy to deal with, and they follow up.”
–Bill C.
“The service was good, and they lived up to everything.”
–Pat C.
“They were personable, available, and they took their time.”
–Ron D.
“I liked their product, and the installation was quick.”
–Kathy D.
“Selection, product availability, and they have good products.”
–Peter D.
“They're very nice guys. I just think they're great.”
–Barbara D.
“The person that installed the stove did an excellent job.”
–Robert D.
“They were very helpful.”
–Marie D.
“The service, they just took care of everything.”
–Kraig E.
“Location.”
–Dawna F.
“They were very helpful with the installation.”
–Bart F.
“They were friendly, responsive, and they kept me in the loop.”
–Sandra F.
“They were thorough, courteous, efficient, and I'm very pleased with my fireplace.”
–Carolyn F.
“The salesman, Robert, was very helpful.”
–Shirden F.
“My stove works.”
–Alissa G.
“I went to somebody else who never got back to me with a quote. I had a unique situation that Santa Cruz could address. I am really happy with my stove.”
–Catharine G.
“They're very informative, and they have a big selection.”
–Laurie H.
“They were accommodating, and they did a good job with the installation.”
–Richard H.
“They delivered. The installation and everything went smoothly.”
–Greta H.
“They were easy going, knowledgeable, and they delivered on their promises.”
–Neil H.
“They were straightforward and flexible.”
–Shannon H.
“Variety.”
–Ron H.
“I liked their product line. They were also willing to do the installation even though it was kind of far.”
–Hans J.
“They were helpful and responsive.”
–Govind K.
“The person I worked with was very nice and shared a lot of information with me. I was very satisfied.”
–Mischa K.
“They were very responsive with our design request, and they were very efficient.”
–John K.
“Customer service.”
–Judy K.
“They were efficient, nice, and knowledgeable.”
–Karen K.
“Everything went smoothly.”
–Susan L.
“They were pleasant, from beginning to end.”
–Rae L.
“They have a good selection of stoves.”
–Thelma L.
“They seemed to be knowledgeable, and they had great products.”
–Frank L.
“They were knowledgeable about the product, and they had a great attitude.”
–Blair M.
“I liked how everything went smoothly, no hiccups.”
–Shelley M.
“They've been very thorough with the follow-ups. The service was great.”
–Mike M.
“The showroom.”
–Matt O.
“They were on time.”
–Tanya P.
“Their customer service is great. They are genuinely concerned about you when you call. The staff and Steve have been stellar. They have watched my grandchild while I was getting help.”
–Joanne P.
“I like the stove.”
–Barbara P.
“Service.”
–Walter P.
“The guy was very personable. I just thought he really knew how to meet my needs.”
–Michael P.
“They have a good showroom, and the salesperson was pretty knowledgeable.”
–Carl R.
“They had a large selection. I was able to find what I wanted.”
–Janet R.
“They did a great job.”
–Don R.
“They were very nice and responsive.”
–Bonnie R.
“The quality of the product and the service.”
–Phil R.
“The installer was very friendly.”
–Todd R.
“They're very knowledgeable about their products.”
–Sue S.
“Their personal service, and they showed up and did the job.”
–Karen S.
“They have good quality, and they're very knowledgeable.”
–Frank S.
“They worked with my contractor, and I didn't hear any negative things about them.”
–Charlie S.
“The owner was very personable. I thought they did a good job.”
–Nancy S.
“The customer service and quality of the products.”
–Kate S.
“We're very happy with our stove.”
–Melissa S.
“I really liked the product that I got.”
–Betty S.
“They did everything in a timely manner. They were also very thorough in answering my questions.”
–Carol S.
“They were honest about the installation, and the product was good.”
–Judy S.
“They came right out and did a good job.”
–Dave S.
“They were quick and easy to deal with.”
–Jeff S.
“They were very helpful. I was very happy with them.”
–Mike S.
“The products were excellent, and the installation was on the spot.”
–Trisha T.
“The variety of products, and the installer was friendly and knowledgeable. He did a great job.”