The following are verbatim customer responses from research that American Ratings Corporation conducted between October 2002 and March 2010. Customer last names have been initialized for privacy.
“I would give him at least a '5'. I like how personable he is. I like the soft touch that he has and how he explains things. They make me feel important and never rush me.”
–Drew A.
“He is friendly, very good at what he does and he will take the time to talk to you. He is the best.”
–Gabriela B.
“They are very flexible and very nice. He is very honest and very good. They are the only place that I know of that allows patients to make payments if they don't have the money. They really are nice. They have even lowered the prices for certain patients. We have been using them for 11 or 12 years now.”
–Jackie L.
“I like that he does not push services and that he responds to me as requested. I am very satisfied.”
–John M.
“They were very efficient and thorough. They were terrific with my daughter.”
–JoLynn S.
“Everything, he's the best. He treats me as an individual.”
–Kay B.
“He's very gentle.”
–Lisa B.
“Dr. Licking is very gentle and thorough. His staff makes me and my son feel comfortable. I work for a dentist, so I know what to expect. It is an absolutely great experience.”
–Marissa H.
“He treats me like a human being.”
–Max P.
“I would say a combination of things. Dr. Licking is very good at explaining what is going on. Everyone there is very warm, inviting and open. I would say the integrity is excellent. They are also very flexible in trying to fit you in. They will work with your schedule.”
–Randy K.
“He really explains everything he's doing. He's really gentle and a really nice guy.”
–Scott R.
“They are very friendly. I like everything about them.”
–Val J.
“He treats me very well and his service is very good. I trust him. He does his job very well. He is better than the other dentist that I had. He is a very good guy and he does his job efficiently. I am very comfortable with him.”
–Yosief D.
“He does a good job and he doesn't charge 'two arms and two legs'. He is very professional and so is his staff. He is the one we have decided we are going to use from now on.”
–Albert S.
“He seems to keep up with technology and he explains what the situation is so I understand what is going on.”
–Darryl M.
“I liked how friendly they were. I liked that they made it really easy to get in. They worked around my schedule instead of me working around theirs.”
–Diane K.
“Their knowledge, their friendliness, their helpfulness, and they really seem to know what they are doing.”
–Monika S.
“They are all super nice and they make going to the dentist really easy. Dr. Licking makes sure you have plenty of Novocain, so you are comfortable.”
–Molly Y.
“He's very gentle.”
–Villette G.
“He's very gentle and he explains things. He does a good job.”
–Virginia R.
“Generally, he and his staff are satisfactory.”
–Brad W.
“I am under the MediCal program and he is one of the few dentists who will take it. He has always been very nice about it. He does good work and he is very thorough.”
–Judy K.
“The cleanliness, friendliness, and no long waiting time.”
–Michelle L.
“I like Dr. Licking. He is very kind and understanding. He doesn't chew me out about not flossing.”
–Sherman C.
“He's a little better than most. He explains things.”
–Rob M.
“He was very attentive. He took care of me right away. Dr. Licking and his secretary were very nice.”
–Delores G.
“The way he treats people and his bedside manner, he is very thorough. I have always enjoyed his honesty about my teeth.”
–Diana G.
“They are very efficient. I never have to wait.”
–Roger J.
“If you have an issue, the staff will try to get you in at the last minute. Dr. Licking is very patient and gentle.”
–Jackie L.
“I recommend him all the time. He is highly professional. He was able to do what no one else was able to do. Everything went perfectly. He is absolutely outstanding.”
–Luda N.
“I have been going there since I was five. They are very nice people.”
–Liz P.
“He is a very good dentist.”
–Connie S.
“I like that he has newer equipment. He offers current technology, and the office staff is very kind. Dr. Licking tells you what he is going to do. He explains what is right or wrong with your situation. He keeps you informed. His assistants are very responsive.”
–Debbie S.
“He takes the time to explain stuff.”
–Bill T.
“He made sure I understood what he was doing to my mouth. He told me what was happening. He made sure it didn't hurt.”
–Christopher W.
“They are friendly and nice people. The hygienist was very thorough.”
–Thomas H.
“His office was very helpful. They went the extra mile.”
–Katrina L.
“Dr. Licking is very friendly.”
–Jerry M.
“They are very friendly and customer service oriented.”
–Edwin N.
“He explains what he is doing, and he takes the time to get acquainted with his patients.”
–Beth T.
“He is very kind.”
–Julie W.
“He is efficient and painless. He is also very friendly.”
–Joe Z.
“He is very patient and thorough. I think he does a good job. I like him.”
–George S.
“He is trustworthy.”
–John D.
“Cleanliness and the service.”
–Raj S.
“He is a nice person. The office is efficient. He will also sees his patients after regular office hours if necessary.”
–Yun W.
“They have a nice office.”
–Chase D.
“Judy is fantastic. I've known her for over twenty-five years. No matter how bad it is, Judy can fix it.”
–Joy M.
“I like the way he cleans my teeth and the job he did on my caps.”
–Rosalie V.
“He seems like a nice guy and he is prompt and personable.”
–Paul B.
“I've been going to him for the last 20 years. He is very knowledgeable, cordial, honest, and does high quality work.”
–David C.
“He is very skilled and does good work.”
–Celinda D.
“We were recommended to him many years ago. He is very good with kids, laid-back, and very calm.”
–Rebecca E.
“The whole atmosphere at the shop is wonderful and the people make you feel very comfortable.”
–Scott G.
“He is very professional. He tells you exactly what he is doing and why he is doing it.”
–Cathy H.
“I've been going to him for the last 4 to 5 years and I'm satisfied with his work.”
–Garry H.
“I like everything about him. He has good chair-side manners and he takes time to answer all the questions.”
–Deminderpal K.
“He is friendly and doesn't recommend unnecessary work.”
–Tara M.
“He communicates everything that is going on.”
–Norman M.
“He makes it convenient to fit your schedule.”
–Joan M.
“He is knowledgeable.”
–Desiree A.
“He's good at letting me know what he's doing.”
–Jioung C.
“He is very professional, keeps his office clean, and has a quiet demeanor.”
–Judy K.
“The service he provides and the nice environment of the office.”
–Duane L.
“He is caring and takes his time to explain things to you.”
–Sumit M.
“He is gentle and does a good job.”
–Peter A.
“Convenient hours.”
–Una B.
“The environment.”
–Jeffrey B.
“He is nice and talks to me and explains everything to me.”
–Cynthia B.
“He is honest.”
–David C.
“His staff is very nice and quick.”
–Julia C.
“He explains everything very good.”
–Steve G.
“He's very slow and methodical. He seems established.”
–Nicholia A.
“He's very gentle.”
–Ruth B.
“He's gentle with the kids.”
–Nicolas C.
“He is a gentle and honest person.”
–Mae H.
“They gave me a same day appointment.”
–Dien K.
“Easy to get an appointment and they're very flexible with the time.”
–Edith N.
“I liked everything; I've been going to Dr. Licking for over twenty years.”
–Barbara O.
“I felt very comfortable.”
–Nina S.
“He's very friendly and I felt very comfortable going at his office.”
–Rebecca S.
“He's very friendly and he talked to his patients.”
–Lilly T.
“We liked his gentle approach and we've been going there for years.”
–Jessica V.
“He's very gentle and kind.”
–Loie W.
“Quality service and convenient hours.”
–Daniel Z.
“He's a very pleasant person.”
–Edith A.
“He is a good dentist and he doesn't hurt.”
–Behrouz A.
“I think he is honest and normally has your best interest at heart.”
–Jeslie C.
“He has a good manner and good hands.”
–Don F.
“He is a very nice person.”
–Grace K.
“He does very careful work and he's a conservative dentist.”
–Michelle T.
“He is quiet and willing to explain things to us.”
–Amalia H.
“He's a good dentist; I've been going there for a long time.”
–Walter T.
“I liked the personal family atmosphere.”
–Connie W.
“He's very nice dentist.”
–Nawid Y.
“He's friendly and forthright.”
–Michael G.
“He made me so comfortable.”
–Katie S.
“He's competent; when I tried 2 or 3 other dentists, they were not as capable as Dr. Licking. If there is something higher than Diamond, he should get it.”
–Auby L.
“He's very personal.”
–Bob M.
“My husband's been going to him for 25 years and I've been going for 15 years. He's got a very easy manner. All the staff members, especially Judy, are awesome. They do whatever than can do to make you comfortable.”