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Santa Rosa Fire Equipment Service, Inc.
(707) 546-0797
595-A Portal Street
Cotati, CA 94931
Serving the North Bay Area
mjreeser@sonic.net
Michael J. Reeser, CFO
SERVICES
Fire Alarm Systems
Fire Extinguishers
Fire Suppression Systems
Service, Repair & Maintenance
HOURS
Mon Fri: 7:30am 5pm
CREDIT CARDS
Amex, MasterCard, Visa
EMPLOYEES
27
Workers Comp Insurance
Liability Insurance
State License No. 361669,
E-58
Current Complaint File
Legal & Finance
Business Practices
CUSTOMER
LOYALTY
Based
on 150 random customer surveys made since June 2004 asking each customer:
"Would you use this company again?"
CUSTOMER
SATISFACTION
"Please rate your satisfaction with the quality received."

RATING
STATUS
We declare that Santa Rosa Fire Equipment Service, Inc. has passed all
of the rating steps and has earned the Diamond Certified award, Certificate
No. 456.
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Survey
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Santa Rosa Fire Equipment Service, Inc. dates back to 1954 and has been owned by Michael J. Reeser since 1979. Mr. Reeser (who has worked with the company for over three decades) began his career servicing fire equipment, and later took an active role in designing complete fire control systems.
Santa Rosa Fire Equipment Service provides design, sales, installation and maintenance of fire prevention and control systems. These include fire extinguishers, fire alarm systems and fire suppression systems. SRFE also maintains and repairs sprinkler systems. Michael Reeser and his staff are all trained and licensed by the state of California for the various fire systems they install and service.
The company maintains active membership in the California Automatic Fire Alarm Assn., California Assn. of Fire Equipment Distributors, National Assn. of Fire Equipment Distributors, California Fire Chiefs Assn., Northern California Fire Protection Officers and the National Fire Protection Assn.
COMPANY
PHILOSOPHY
“Our first rule of business is ‘the customer is always right.’ The second rule is, even if they’re wrong, they’re still right! As long as what they’re requesting complies with fire regulations, we’ll do everything we can to give them exactly what they want.”
EXCERPTED SURVEY RESPONSES
“They’re very responsive, give clear deadlines as to when equipment will be ready and follow through on all appointments.” —B.S.G.
“I like that they came to our location and tested our fire extinguisher instead of us having to go to them.” —C.D.S.E.
“They were efficient and hooked us up with everything we needed to be up to code.” —C.K.
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Survey Comments
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