Santa Clara – Real Estate Brokers

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10105 S De Anza Boulevard
Cupertino, CA 95014
(408) 659-6797

Serving Santa Clara County and Silicon Valley including Campbell, Los Altos, Los Gatos, Palo Alto, Saratoga, San Jose, Santa Clara and Sunnyvale

Services include 1031 Tax Exchange Properties, Probate Estates, Relocation, Residential Real Estate Sales & Purchases, Seniors Real Estate. Brands include .
License 00898102 | DCID4085298321
19400 Stevens Creek Boulevard, Suite 200
Cupertino, CA 95014
(408) 915-8030

Serving Santa Clara, San Mateo and Santa Cruz Counties

Services include Marketing, Negotiations, Residential Real Estate Sales & Purchases. Brands include .
License 01352506 | DCID6508873721
167 S. San Antonio Road
Los Altos, CA 94022
(650) 239-6032

Serving the South Bay

Services include real estate sales, property management, home sales, investment properties and residential income properties.
License 00927794 | DCID6509960123
Map of these Diamond Certified companies
Cities: Campbell, Cupertino, Gilroy, Los Altos, Los Altos Hills, Los Gatos, Milpitas, Monte Sereno, Morgan Hill, Mountain View, Palo Alto, San Jose, Saratoga, Sunnyvale
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Researched Articles
Why Trust Diamond Certified Real Estate Brokers Rated Highest in Quality?

You are the customer. If your goal is to choose a real estate broker that will deliver high customer satisfaction and quality, you’ll feel confident in choosing a Diamond Certified real estate brokerage. Each has been rated Highest in Quality in the most accurate ratings process anywhere. And you’re always backed by the Diamond Certified Performance Guarantee. Here’s why the Diamond Certified ratings and certification process will help you find a top-rated real estate company and is unparalleled in its accuracy, rigor and usefulness:

1) Accuracy: All research is performed by live telephone interviews that verify only real customers are surveyed, so you'll never be fooled by fake reviews.

2) Statistical Reliability: A large random sample of past customers is surveyed on an ongoing basis so the research results you see truly reflect a Diamond Certified company’s top-rated status.

3) Full Disclosure: By clicking the name of a company above you'll see the exact rating results in charts and read verbatim survey responses as well as researched articles on each qualified company.

4) Guaranteed: Your purchase is backed up with mediation and the Diamond Certified Performance Guarantee, so you can choose with confidence.

Click on the name of a Diamond Certified company above to read ratings results, researched articles and verbatim customer survey responses to help you make an informed decision.

More than 200,000 customers of local companies have been interviewed in live telephone calls, and only companies that score Highest in Quality in customer satisfaction–a 90+ on a 100 scale–as well as pass all of the credential-based ratings earn Diamond Certified. By requiring such a high score to qualify, the Diamond Certified program eliminates mediocre and poorly performing companies. Read detailed information about the ratings and certification process.

How to Choose
Select a Diamond Certified Real Estate Sales Broker in Santa Clara County

A great deal of energy, time, and money goes into purchasing real estate in Santa Clara County, including the larger cities of San Jose, Sunnyvale, Santa Clara, Mountain View, and Milpitas. It is important to find a real estate sales broker that you can trust.  If you choose to have the guidance of a professional real estate sales broker, you will have the confidence in knowing that they have more extensive training as well as access to more real estate listings than real estate agents....

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A great deal of energy, time, and money goes into purchasing real estate in Santa Clara County, including the larger cities of San Jose, Sunnyvale, Santa Clara, Mountain View, and Milpitas. It is important to find a real estate sales broker that you can trust.  If you choose to have the guidance of a professional real estate sales broker, you will have the confidence in knowing that they have more extensive training as well as access to more real estate listings than real estate agents.

Real estate sales brokers usually have a network of professionals to accelerate financing. They also have the capability of advertising real estate in Santa Clara County to a much broader body of potential real estate purchasers. Real estate sales brokers have more schooling which qualifies them to act as the direct contact between you and your financial lender. The benefits of this include negotiating closing costs and financing options for your real estate purchase. Many real estate sales brokers have special licensing that even qualifies them to appraise property that you are selling or purchasing.

Real estate sales brokers can perform comparative market analysis to determine where the value of your home lies in comparison to other similar homes in the Santa Clara County area. They can carry out all advertising and publicity of your real estate listing. They are also experts at guiding you through the real estate sale or purchase. Many real estate brokers are registered REALTORS. This gives them the distinction of affiliation with the National Association of Realtors (NAR).

How to Locate a Professional Real Estate Sales Broker in Santa Clara County
If you are ready to sell or purchase property in the Santa Clara County area, you want to make a wise decision which means you will need to research carefully. You don’t want to hire the first real estate broker that you speak with as you are entrusting one of the biggest financial transactions of your life with this person. When hiring a real estate sales broker, follow these guidelines in order to locate the best real estate broker in Santa Clara County.

  • State Your Conditions for Real Estate Property

If you are planning to purchase a new home in Santa Clara County, including the smaller cities of Alviso, Blossom Valley, Coyote, East Palo Alto, Holy City, and Los Altos, describe in writing the characteristics of your dream home. Or if you are selling property in Santa Clara County, prepare a description of the appraisal, the history, and any modifications that have been to that property. At this point, you can sit down with several real estate sales brokers whom you have chosen and discuss available options or listings based on the information you have written.

  • Find a Diamond Certified Professional Real Estate Sales Broker

Consider hiring a Diamond Certified real estate agent in Santa Clara County. All real estate professionals who have earned Diamond Certified have passed a rigorous ratings process, including license verification and interviews of a random sample of actual customers.

  • Meeting Potential Real Estate Sales Brokers

You will want to take an opportunity to sit down with a few real estate sales brokers whom you have researched and are interested in hiring as your real estate broker. As you meet with each one the first time, you will be able to ask questions and learn whether or not they will really be on your side throughout the entire process of purchasing or selling a new home or property. They will also have a chance to determine your financial situation, property preferences, and other details.

  • Taking Notes and Answering Questions

During your initial consultation, you will want to take a list of questions to ask the real estate broker. Be sure to write down the answers of each real estate broker so that don’t have to rely on your memory when it comes time to compare each real estate broker’s responses to your questions.

  • Making a Preliminary Choice

After you’ve taken the time to research the best real estate brokers in Santa Clara County, review your notes and the real estate broker’s answers to your questions. This information will enable you to determine which broker will be able to meet your needs the best in your purchase or selling of Santa Clara County real estate property.

  • Completing the Final Research

Make sure that your real estate broker of choice is, in fact, licensed as a real estate broker by the State of California at the California Department of Real Estate website. Look for any other certifications that the real estate broker may have including Diamond Certification and the Better Business Bureau (BBB).

  • Making the Final Decision

Now that you have carefully researched and made a final selection of a real estate sales broker in Santa Clara County, you can safely move forward with the process of selling or purchasing your Santa Clara County real estate property.

Tips on Professional Real Estate Sales Brokers in Santa Clara County

  • Research Carefully

When making a selection of a real estate sales broker in Santa Clara County, carefully research your options and take your time. There are quality real estate brokers in Santa Clara County who offer a fair commission and are genuinely committed to the welfare of their clients.

  • Carefully Consider Charges

The normal fees for real estate brokers usually fall between 5% and 7% of the sales price. This is typically paid at closing. If your real estate broker of choice charges more, be careful. Furthermore, if your real estate broker of choice charges less, you want to be sure to read the fine print. Keep in mind that commission is always negotiable.

  • View Multiple Real Estate Listings

The more listings you think about when purchasing a new home in Santa Clara County, the better your probability at finding an ideal fit.

  • Take Note of Listings From Other Real Estate Agencies

You are not obligated to choose a listing from your own real estate broker’s real estate agency. Part of the benefit of working with a real estate broker is the access they have to listings outside of their own real estate brokerage.

  • Knowing Your Rights

As a consumer, you are protected by certain laws in case anything goes wrong with the Santa Clara County real estate sales broker. You can report fraudulent activity or complaints at the Website for the California Department of Real Estate.

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Know What You Want
Questions to Think About Prior to Hiring a Real Estate Sales Broker in Santa Clara County

Many factors should be considered before selecting a real estate sales broker in Santa Clara County that will meet your needs the best. Write down everything that you’re searching for before you begin your research. Think about the following questions before making your final choice regarding a real estate sales broker....

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Many factors should be considered before selecting a real estate sales broker in Santa Clara County that will meet your needs the best. Write down everything that you’re searching for before you begin your research. Think about the following questions before making your final choice regarding a real estate sales broker.

  1. Do I want a Diamond Certified company that is rated best in quality and backed by the Diamond Certified Performance Guarantee?
  2. What personal and professional characteristics would I like my Alameda commercial contractor to have? (These may include good communication skills, honesty, reliability, cleanliness, etc.)
  3. What is my budget?
  4. What is the time frame that is most optimal for me to purchase or sell my real estate property?
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What to Ask on the Phone
Things to Inquire About on the Phone with a Santa Clara County Real Estate Sales Broker

Before you choose a real estate sales broker in Santa Clara County, call them on the phone to discuss your options. It’s good to have a list of questions ready and to write down the answers that the real estate sales broker gives you while you’re talking to them. Use the following questions to guide in your discussion:...

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Before you choose a real estate sales broker in Santa Clara County, call them on the phone to discuss your options. It’s good to have a list of questions ready and to write down the answers that the real estate sales broker gives you while you’re talking to them. Use the following questions to guide in your discussion:

  1. Has your company earned and maintained a Diamond Certified rating?
  2. How many years of education and experience do you have?
  3. What services do you offer beyond negotiations and escrow?
  4. When am I committed to working with you? (Sometimes once a client begins touring homes they are obligated to work with the broker, contract or no contract.)
  5. Are you a full-time real estate sales broker?
  6. How many foreclosure or short-sale transactions have you dealt with in Santa Clara County, including the larger cities of San Jose, Sunnyvale, Santa Clara, Mountain View, and Milpitas?
  7. Will you show me all properties for sale, including for-sale-by-owner properties that don’t pay a commission?
  8. How quickly can you get me into a home that I would like to see on short notice?
  9. Is your license in good standing?
  10. If I hire you as my real estate sales broker, will I be working with a team or mainly just you?
  11. How many sales have you handled in my target neighborhood?
  12. What is your fee?
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What to Ask in Person
Things to Inquire About in Person with a Santa Clara County Real Estate Sales Broker

The next step in the process of hiring a real estate sales broker in Santa Clara County is to interview them. Consider asking the following questions....

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The next step in the process of hiring a real estate sales broker in Santa Clara County is to interview them. Consider asking the following questions.

  1. How many other sellers are you representing now? (Keep in mind that the busiest real estate sales brokers are often the most efficient.)
  2. Do you perform credit screening on either buyers or sellers?
  3. What sets you apart from other real estate sales brokers?
  4. Considering the current market, at what price do you think my home can sell?
  5. Can you work with lenders to help me locate a decent loan when purchasing a new home in Santa Clara County?
  6. Can you act as the buyer and seller (dual agent)?
  7. Can you give me a comparative market analysis of recent home that are on the market as well as recent sales in the area?
  8. Do you insist on a buyer agency agreement?
  9. Can I get references for your last five deals?
  10. Has a client ever filed a complaint against you?
  11. Are you a member of NAR or other reputable real estate organizations?
  12. Can you perform property auctions or exchanges?
  13. Can you perform appraisals in Santa Clara County?
  14. What if I am unhappy with your service? Do you offer a guarantee?
  15. Can you assist me in placing an offer on a new home in Santa Clara County?
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What to Ask References
Ask These Questions When Speaking to References of a Santa Clara County Real Estate Sales Broker

It’s best to choose a Diamond Certified real estate sales broker in Santa Clara County, including the larger cities of Palo Alto, Cupertino, Gilroy, Campbell, and Morgan Hill,  because all certified companies have passed an in-depth ratings process that most other companies can’t pass. If you want quality real estate work in Santa Clara County and the greater Bay Area, you can have confidence choosing a Diamond Certified company. Diamond Certified reports are available online for all certified companies....

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It’s best to choose a Diamond Certified real estate sales broker in Santa Clara County, including the larger cities of Palo Alto, Cupertino, Gilroy, Campbell, and Morgan Hill,  because all certified companies have passed an in-depth ratings process that most other companies can’t pass. If you want quality real estate work in Santa Clara County and the greater Bay Area, you can have confidence choosing a Diamond Certified company. Diamond Certified reports are available online for all certified companies. And you’ll never be fooled by fake reviews. That’s because all research is performed in live telephone interviews of actual customers.

If you can’t find a Diamond Certified real estate sales broker within reach, you’ll have to do some research on your own. If you do, it’s wise to call some references provided by your real estate sales broker.  Keep in mind, though, that references provided to you by the real estate sales broker are not equal in value to the large random sample of customers surveyed during the Diamond Certified ratings process. That’s because references given to customers from companies are cherry-picked instead of randomly selected from all their customers. So the real estate brokers will likely give you a few customers to call that they know are satisfied.

If you do call references on your own, specifically ask for a list of the company’s 10 most recent customers. This will help avoid them giving you the names of only customers they know were satisfied. Do you feel that the real estate broker was pushy when it came to selling or buying?

  1. If you sold real estate with this real estate broker, did they do a good job of showcasing and showing your property both in person and on the listing sheet?
  2. If you need a real estate sales broker in the future, will you consider hiring this real estate broker?
  3. Was the real estate broker knowledgeable about the community, town, and market you were interested in?
  4. Was this real estate broker respectful of your time and property? Were there any issues of theft or damage during showings?
  5. Did you feel that the real estate sales broker was working with your best interest in mind? Or did you feel like the real estate broker was influenced by other motivations or brokers?
  6. Would you recommend this real estate sales broker to your family and friends?
  7. Did the real estate broker help you devise a selling/buying plan and help you stick with it?
  8. Was the real estate broker helpful in guiding you during the offer process?
  9. Was the real estate broker helpful in guiding you during negotiations?
  10. Was the deal was complete, were you satisfied with the real estate broker?
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Review Your Options
Hiring a Professional Real Estate Sales Broker in Santa Clara County
The Diamond Certified symbol has been awarded to companies that scored Highest in Quality in an accurate ratings process.

Your choice of real estate sales broker is important to you and your family. So before making the final decision on the best real estate sales broker in Santa Clara County, you may want to consider the following questions:...

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Your choice of real estate sales broker is important to you and your family. So before making the final decision on the best real estate sales broker in Santa Clara County, you may want to consider the following questions:

  1. Is my real estate broker from Santa Clara County, including the smaller cities of Los Gatos, Monte Sereno, Monte Vista, Mt. Hamilton, Permanente, San Martin, and Saratoga,  flexible regarding the commission rate?
  2. Is my real estate sales broker well-established in the community?
  3. Is my real estate sales broker of choice applying pressure or sales tactics in order to get me to sign a contract before I am ready?
  4. Does my real estate broker have good references that I have checked?
  5. Does my real estate broker have a good record for selling real estate property in a timely fashion by using successful marketing strategies?
  6. Do I trust my real estate broker of choice?
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How to Work With
Signing a Buyer’s Broker Agreement in Santa Clara County

If you are purchasing real estate, your real estate sales broker my ask you to sign a “buyer’s agent agreement.” This agreement protects the real estate broker if you, the client, choose to switch to a different real estate broker at the moment of signing a contract for real estate property for the purpose of saving money, etc. This contract ensures that the real estate broker will be compensated for their work. It specifies rights and duties of the buyer as well as how and when the broker will be compensated....

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If you are purchasing real estate, your real estate sales broker my ask you to sign a “buyer’s agent agreement.” This agreement protects the real estate broker if you, the client, choose to switch to a different real estate broker at the moment of signing a contract for real estate property for the purpose of saving money, etc. This contract ensures that the real estate broker will be compensated for their work. It specifies rights and duties of the buyer as well as how and when the broker will be compensated. If your real estate broker wants you to sign a buyer’s agent agreement, here are a list of issues you should carefully consider:

  • Compensation. Be sure that total compensation is covered in the buyer’s agreement. Any commission that is paid by the seller to the buyer’s broker will reduce any commission owed by the buyer. Avoid paying a retainer fee. Also check to see how to cancel the contract if you are unhappy with the real estate broker’s performance.
  • Geographic area. Make sure the real estate broker is experienced in your area. If it is possible that you will venture outside of the comfort zone of the real estate broker, make a provision in the contract that the real estate broker will refer you to another broker and collect a referral fee. Or that, in this type of case, the contract will be void.
  • Term. You can always renew later, so lay down a reasonable time period for working with the real estate broker. Keep in mind that if you purchase a property that the real estate broker showed you a few months after the contract has expired, the broker is still entitled to a commission. 
  • FSBOs. If you don’t want to pay a commission on For Sale By Owner properties in Santa Clara County, including the larger cities of San Jose, Sunnyvale, Santa Clara, Mountain View, and Milpitas, make sure to put that in the contract. Keep in mind, however, that the real estate broker may be able to save you money by determining a fair purchase price and negotiating the deal.

The contract should clearly define both the duties of the broker and the buyer. These duties should include:

            Responsibilities of the Carefully Chosen Broker:

  • Assists with obtaining financing
  • Arrange for properties to be inspected
  • Negotiate contracts
  • Unless requested to do so in writing, the real estate broker is not obligated to show properties that are not available in the Multiple Listing Service.
  • Best effort to identify properties that meet the needs of the buyer
  • Discloses any information that would affect the buyer’s decision to purchase

Your Responsibilities as the Purchaser:

  • Pays compensation
  • Work exclusively with the broker to find real estate property while the agreement is valid
  • Cooperates with the broker in order to fulfill the terms of the agreement
  • Be available to view potential properties
  • Provide the broker with adequate financial information to research appropriate properties

A Listing Contract
A listing contract is the contract between a real estate broker and a seller of real estate property that gives the broker the right to offer the property for sale. The listing contract must include the following:

  • A beginning date and a termination date
  • The list price which the property will be offered for sale
  • The amount of compensation offered to the real estate broker. This can be in the form of a percentage of the sales price or a flat fee.
  • The terms and conditions under which the brokerage fee will be paid by the seller
  • Authorizes the broker to cooperate with other brokers as sub-brokers and also details the compensation that will be offered to those brokers in the event they secure a buyer.
  • Authorizes the real estate broker to disclose or not to disclose the existence of offers formerly received.
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Be a Good Customer
Being a Good Santa Clara County Real Estate Sales Broker Customer

It's the real estate sales broker’s responsibility to work for you according to your needs. But you play a big part in the success of your real estate sales broker, too. Here are a few simple steps you can take to be a good customer when hiring a Santa Clara County real estate sales broker....

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It's the real estate sales broker’s responsibility to work for you according to your needs. But you play a big part in the success of your real estate sales broker, too. Here are a few simple steps you can take to be a good customer when hiring a Santa Clara County real estate sales broker.

  • Be clear and upfront with the real estate sales broker from Santa Clara County, including the larger cities of Palo Alto, Cupertino, Gilroy, Campbell, and Morgan Hill. Let them know what you want from your real estate sales broker, the long-term outcome you’re expecting and specific ways they can satisfy your expectations.
  • Ask your real estate sales broker if you should call to check on the progress or if he will call you with updates.
  • Be sure your real estate sales broker has a phone number where they can reach you at all times while they’re helping you look for real estate. The real estate project will move along more smoothly if your real estate sales broker can reach you for any necessary updates or questions.
  • Before you hire a real estate sales broker in Santa Clara County, restate your expectations and goals, and reiterate to the real estate sales broker your understanding of the agreement. Most problems with local real estate sales brokers occur because of a breakdown in communication. By being clear about your expectations and theirs, you can avoid most conflicts.
  • When your real estate sales broker contacts you, return calls promptly to keep the real estate project on schedule.
  • Remember, a friendly smile goes a long way!

Why would you want to be a good client? Real estate sales brokers in Santa Clara County appreciate clients who are straightforward, honest and easy to work with. Your good customer behavior sets the tone from your end and creates an environment conducive to a good relationship. Things may very well go smoother and any problems may be more easily resolved.

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Check the Work
Sign the Santa Clara County Real Estate Written Contract

In order for your real estate purchase or sell to be official, you must sign a written contract. It must include the following:...

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In order for your real estate purchase or sell to be official, you must sign a written contract. It must include the following:

  • Identification of parties involved: both the seller(s) and the buyer(s) of the real estate
  • Identification of the real estate property
  • Identification of the purchase price
  • Signatures by all parties involved
  • A legal purpose
  • Consideration: This is something of value that is bargained for in exchange of the real estate. Usually the form of consideration used is money, but, for example, other property could be used in the exchange.
  • Contingencies (conditions) that must be met if the contract is to be performed. Certain types of contingencies include inspection, appraisal, another sale contingency, etc.
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Top 10 Requests
Top Service Requests from Real Estate Sales Brokers

Real estate sales brokers in Santa Clara County provide assistance for all types of real estate properties. Following is a list of the most popular types of properties.

A-frame homes
A-frame houses feature steeply-angled sides that usually begin at or near the foundation line and meet at the top, creating a home that looks like the letter A.

Modular homes
These are constructed of pre-made parts called modules that are transported from the factory to the building site....

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Real estate sales brokers in Santa Clara County provide assistance for all types of real estate properties. Following is a list of the most popular types of properties.

A-frame homes
A-frame houses feature steeply-angled sides that usually begin at or near the foundation line and meet at the top, creating a home that looks like the letter A.

Modular homes
These are constructed of pre-made parts called modules that are transported from the factory to the building site.

Split-level homes
This is a style of house in which the floor levels are staggered. The main level of the house is halfway between the lower and upper floors. Usually the main level contains the normal living areas such as the living room, dining room, and kitchen. Two short sets of stairs connect the main level to the upper and lower levels. The upper level usually contains bedrooms and bathrooms while the lower level is the basement area and often has additional living areas that can include office space, a hobby area, a family room, laundry facilities, etc.

Beach homes
A beach home is a home designed for the beach. Typically beach homes are a form of a vacation home rather than a permanent residence.

Green homes
Green homes are built using a process that is environmentally responsible and resource-efficient throughout the building’s life-cycle. This “green” process includes design, construction, operation, maintenance, renovation, and demolition. The purpose of a “green” home is to reduce the overall impact of the home on the human health and natural environment.

Victorian homes
Victorian homes are usually two story homes with steep roof pitches, turrets, and dormers. Typically a Victorian home has a large porch as well.

Condominiums
This is a large property complex that is divided into individual units. Each unit is owned by an individual who has a form of property ownership that includes a fractional interest in the common areas of complex.

Chalet-style homes
Reminiscent of homes on alpine ski slopes, chalet style homes are rustic homes based on Swiss alpine cottages. They have a rectangular shape, big lofts, large windows, and steep gabled roofs.

Rental properties
These are properties that include lands, buildings, units, or rooms that are available for or being rented.

Commercial properties
This is land or buildings that are used for the purpose of generating a profit. Commercial property includes medical centers, office buildings, industrial property, retail stores, shopping centers, warehouses, farm land, multifamily housing buildings, etc.

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If Things Go Wrong
The Diamond Certified Performance Guarantee

Diamond Certified companies are backed by the Diamond Certified Performance Guarantee. If the company you’ve hired is Diamond Certified and you can’t resolve the issue by talking with the owner, contact the mediation department at info@diamondcertified.org or call 800-738-1138....

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Diamond Certified companies are backed by the Diamond Certified Performance Guarantee. If the company you’ve hired is Diamond Certified and you can’t resolve the issue by talking with the owner, contact the mediation department at info@diamondcertified.org or call 800-738-1138.

Bringing Conflict to an End with Santa Clara County Real Estate Sales Brokers
The truth is most real estate sales brokers in Santa Clara County are honest and really do look out for their customers’ best interests. Still, you should know what to do if you are ever dissatisfied with your local real estate sales broker’s service or work.

If you have a complaint or concern about the service you received from your real estate sales broker from Santa Clara County, including the larger cities of San Jose, Sunnyvale, Santa Clara, Mountain View, and Milpitas, immediately speak with the real estate broker or the real estate company manager. It is often best to resolve problems directly with the real estate sales broker, minimizing conflict and getting your real estate project finalized on time.

When discussing the issue with the real estate sales broker, keep these tips in mind:

  • If you do not get a suitable response, consider sending a letter that outlines the problem and how you would like it resolved. Send the letter by certified mail and request a return receipt. If the problem continues, it may be time for outside intervention.
  • Let your real estate sales broker know that you’re willing to compromise or negotiate a mutually-beneficial agreement.
  • Review the contract specifications with your real estate broker and attempt to verbally resolve any problems in person.
  • Set a deadline for resolution, and tell the real estate sales broker that you are willing to agree on a mutually-beneficial solution.
  • You have the right to legally withhold payment until the dispute is resolved to your liking.
  • Try discussing the problem with a trusted family member or a friend. If that doesn’t help, you may need to seek legal advice from an attorney.
  • Remain calm and polite.

Document your concerns in writing with the real estate sales broker. Write down the real estate sales broker’s response to your complaints in case you need records for future arbitration.

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Glossary of Terms
Glossary of Terms for Clients of Real Estate Sales Brokers
Photo: Pattiboe.com Real Estate (2015)

annual percentage rate (APR)
This is a value created according to a government formula. Its purpose is to reflect the true annual cost of borrowing in the form of a percentage.

Also known as: annual percentage rate credit card, apr calculator, annual percentage yield calculator, mortgage rates today, apr rates, effective annual rate formula, what are interest rates...

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annual percentage rate (APR)
This is a value created according to a government formula. Its purpose is to reflect the true annual cost of borrowing in the form of a percentage.

Also known as: annual percentage rate credit card, apr calculator, annual percentage yield calculator, mortgage rates today, apr rates, effective annual rate formula, what are interest rates

apartment sales
This is a reference to the sale of an apartment which is a residential unit in a building that is comprised of five or more residential apartments. The building itself is a commercial apartment building designed for several families.

Also known as: apartments for sale, apartment for sale

application
This is the form used to apply for a mortgage loan. In contains information regarding a borrower’s income, assets, debts, savings, etc.

Also known as: application manager, application form, application software, common application, printable applications, online applications

appraisal
This is a written justification regarding the price paid for a piece of property. It is mainly based on an analysis of similar pieces of property that are nearby.

Also known as: home appraisal, appraiser, property appraisal, appraisal management companies, free home appraisal, home appraisal cost, house appraisal estimate, home appraisal calculator, appraisal management company

bank-owned homes sales
This is the sale of a home that has gone through foreclosure and the bank owns. These types of homes are often sold at auctions by the bank to the highest bidder. Typically banks try to sell the homes “as is” with as few repairs as possible.

Also known as: bank owned homes for sale, bank owned home sales, bank owned homes

bill of sale
This is a written document that transfers the title to personal property.

broker
Most realtors are agents who work under a broker. However, some agents are brokers as well. A broker is a person who acts as an agent by bringing together two parties for any type of transaction. The broker earns a fee for doing so.

Also known as: mortgage broker, stock broker, brokers, online broker, brokerage, commodity broker, best broker, broker comparison, real estate broker, direct access broker, online brokers, discount stock brokers, cheapest online broker

clear title
This is a title that is free of legal questions regarding ownership of the property. It is also free of liens.

Also known as: clear title loans, salvage title, title company, title companies, clear title company

closing
This is a reference to the meeting where all documents are signed regarding the sell or purchase of a property and money changes hands.

Also known as: closing costs, closing a sale, closings, escrow, closing sales

commercial property sales
This is a reference to the sale of commercial property, which is land or buildings that are used for the purpose of generating a profit. Commercial property includes medical centers, office buildings, industrial property, retail stores, shopping centers, warehouses, farm land, multifamily housing buildings, etc.

Also known as: commercial property for sale, commercial properties for sale, commercial property for sales, commercial properties sale

commission
Most real estate agents earn commissions for the work that they do. The commissions are paid out of the charges paid by either the seller or buyer in the purchase transaction.

condominium sales
This is a reference to the sale of a condominium. A condominium is an individual unit on a large property complex that has several of these units. Each unit is owned by an individual who has a form of property ownership that includes a fractional interest in the common areas of complex.

Also known as: condominiums for sale, condominium sale, new condominiums for sale, new condominium for sale

deed
This is the legal document the conveys the title to a property.

Also known as: land deeds, real estate deed, quick claim deed, deeds of trust, warranty deed, quit deed, deed transfer form, deed forms, reconveyance deed

escrow
This is an item of value, money, or documents that are deposited with a third party to be delivered upon the fulfillment of a condition. An example would be earnest money is deposited in escrow and then delivered to the seller when the transaction is closed.

Also known as: escrow agent, escrow services, in escrow, escrow service, online escrow, escrow real estate, escrow agents

foreclosed homes for sale
This is the sale of a home that the bank has repossessed because the owner is unable to make mortgage loan payments.

Also known as: free foreclosed homes for sale, hud homes for sale, foreclosed homes sale, foreclosed home for sale

high-end homes
High-end homes are luxurious homes in affluent communities. The high-end status is determined by location, property entry, architecture, décor, decadent amenities, entertainment capability, grounds, etc.

Also known as: high end homes for sale, luxury homes, high end real estate, high end mobile homes, houses for sale, luxury houses for sale, high end custom home builders

home inspection
This is a thorough inspection by a professional for the purpose of evaluating the structural and mechanical condition of a property.

Also known as: home inspection checklist, home inspection costs, home inspection list, cost of home inspection, home inspection cost, new home inspection, home inspection service

investment properties
These are properties that have been purchased with the intention of earning a return on them and they are not occupied by the owner. Examples of investment properties include apartment buildings and rental houses.

Also known as: investment property, investment property financing, investment properties for sale, buying rental property, investment property tax, real estate investor

lender
This is a term which, in real estate terms, refers to the institution making the loan to the buyer.

Also known as: private lenders, subprime lenders, subprime mortgage lenders, hard money lender, private money lenders, payday lenders, money lenders, loan lenders, private loan lenders, home lenders, home equity lender

lien
This is a legal claim against a property. A lien must be paid off when the property is sold.

Also known as: lien release, property lien, definition lien, liens, real estate lien, lien on property, lien waiver

line of credit
This is an agreement by a financial institution to extend a certain amount of credit for a specified time to a borrower.

Also known as: personal line of credit, business line of credit, line of credit calculator, lines of credit, home equity line of credit, line of credit loans, line of credit rates, business lines of credit, equity line of credit, line of credit loan, unsecured personal line of credit, commercial line of credit, equity lines of credit

loan
This is a sum of borrowed money, also called principal, that is typically repaid with interest.

Also known as: debt consolidation loan, loans, loan rates, personal loan, personal loans, financial loans, loan calculator, unsecured loan, loan amortization

luxury homes for sale
This is a reference to the sale of luxury, or high-end, homes found in affluent communities. The high-end status is determined by location, property entry, architecture, décor, decadent amenities, entertainment capability, grounds, etc.

Also known as: luxury home sales, luxury home for sale, luxury homes

manufactured homes for sale
This is the sale of a home that has been constructed almost entirely in a factory. The mobile home is then transported to the building site. Mobile homes come in many different shapes and sizes. They can be large and complex or just a simple one-story home.

Also known as: used manufactured homes for sale, new manufactured homes for sale, manufactured home sales, manufactured home for sale, mobile homes for sale, manufactured home sale, repo manufactured homes for sale, manufactured homes, modular homes for sale, manufactured mobile homes for sale, used manufactured homes, manufactured homes for sale by owner

mobile homes for sale
This is the sale of a home that has been constructed almost entirely in a factory. The mobile home is then transported to the building site. Mobile homes come in many different shapes and sizes. They can be large and complex or just a simple one-story home.

Also known as: used mobile homes for sale, repo mobile homes for sale, fema mobile homes for sale, mobile home sales, mobile homes sale

new home listings
This is a service used by real estate brokers that allows them to view a list of new homes in a particular area that are for sale and listed under different real estate agencies.

Also known as: new home listing, buying a new home, floor plans for new homes, new construction homes, new homes listing, new homes for sale, new homes guide, new home plans, new home construction, new construction homes

rent-to-own homes
This is a reference to a real estate agreement which is both a rental lease and a purchase agreement where the tenant has the option to buy the property at a fixed cost at a specified point of time in the future.

Also known as: rent to own homes listings, rent to own home, rent own homes

townhouse sales
This is a reference to selling a townhouse.  A townhouse is a home that shares a building with other units. Usually there are no other units above or below.

Also known as: townhouse for sale, townhouses for sale, condos townhouses for sale, new townhouse for sale, condo townhouse for sale

undeveloped property sales/land for sale
This is a reference to selling land or property that has no added improvements such as drainage, streets, landscaping, utilities, and structures.

Also known as: land for sale by owner, government land for sale, farm land for sale, hunting land for sale

vacation home sales
This is a reference to the sale of a home that is used seasonally as a vacation residence rather than being lived in year round.

Also known as: vacation home for sale, vacation homes for sale, vacation homes, vacation homes for rent, vacation homes sale, cheap vacation homes for sale

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Frequently Asked Questions
FAQ for Local Real Estate Brokerages

Q: Why choose a Diamond Certified real estate sales broker?...

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Q: Why choose a Diamond Certified real estate sales broker?
A: Diamond Certified helps you choose a real estate sales broker with confidence by offering a list of top-rated local companies who have passed the country’s most in-depth rating process. Only real estate sales brokers rated Highest in Quality earn the prestigious Diamond Certified award. Most companies can’t pass the ratings. American Ratings Corporation also monitors every Diamond Certified company with ongoing research and ratings. And your purchase is backed by the Diamond Certified Performance Guarantee. So you’ll feel confident choosing a Diamond Certified real estate sales broker.

Q: Why should I use a real estate agent?
A: A real estate agent acts on your behalf by providing you with guidance and advice while helping you buy or sell a home. An agent will be able to provide you with current information in a fast changing market that will be critical to your success in either purchasing or selling a home.

Q: Does my house need to be in move-in condition before I sell it?
A: Usually, buyers are searching for homes that are in move-in condition. If you know that you are going to sell your house, put yourself in a buyer’s position. What would make your home look more appealing? Consider repainting the exterior and interior with neutral colors. Consider refinishing your floors or remodeling the kitchen. All of these things add value to your home and make it sell more quickly.

Q: Can a real estate broker help me stage my home?

A: Most real estate brokers will help you with this. Some brokers work with companies that specialize in staging homes so they get noticed by buyers. Homeowners aren’t always aware of the importance of staging their houses—people have an emotional response to your home when it shows beautifully, so it’s crucial to make the first impact with a potential buyer as positive as possible.

Q: If I want to purchase a home and I know the seller already has an agent, can I act as my own agent and negotiate a lower fee?
A: You most likely don’t have the knowledge needed to represent yourself in a real estate transaction. The seller pays the real estate commission rather than the buyer. The real estate commission is already set in the listing contract. It actually doesn’t cost you anything to have your own agent represent you because the seller is paying for it already.

Q: How do I know if a certain property is a good investment?
A: Your real estate sales agent should be able to help by providing plenty of information regarding property in the area from low end to high end. They can even provide historical information regarding how properties in the are have performed as well as an educated guess as to where they are going.

Q: What is a housing ratio?
A: This is the percentage of your housing payment to your monthly gross income. Lenders use this ratio to determine how much money they will loan you.

Q: How long will it take to sell my home?
A: The selling process depends on the property, so giving an accurate estimate is difficult. First, a real estate broker has to decide what type of buyer would be interested in your property. Then the percentage of buyers that would have an interest is determined. A quality real estate broker will do their best to sell your home as quickly as possible. In today’s market, the median number of days for a single family home to close is 41. That means an equal number of homes have closed after more than 41 days as less than 41 days.

Q: Do I have to move out of my home when I put it on the market?
A: Not necessarily. Staging is easier when you’re not residing in the home, but if that’s not possible, a real estate broker will work with you to make the property as attractive as possible to potential buyers.

Q: Do I have to disclose problems with my home before I sell it?
A: If your home has a serious defect, it’s in your best interest to disclose it.  Otherwise, the buyer might come back, acknowledge you knew about the problem and follow through with legal action.

Q: How do I determine the value of the property I’m selling?
A: Whenever the value of a property is determined, the first thing a real estate broker will do is pull a ‘property profile,’ which reveals important information about when the property was built, its square footage, etc. Then the real estate broker will look for comparable sales in the same neighborhood sold within the last six months that are no more than 10 years older or younger than your property, and where the size of the square footage is no more than 25 percent larger or smaller than your property. Finally, the real estate broker will determine the value by taking all the above parameters into account, as well as the condition of the comparable sales compared to your property.

Q: How can I maximize the value of my home?
A: There are several things that you can do to make a house more desirable for potential buyers. This is called staging. A good real estate agent will be able to help you stage your property in an effective manner.

Q: What about doing more extensive improvements?
A: Some improvements will pay for themselves when you sell the property. But this all depends. A knowledgeable real estate sales agent will be able to advise you.

Q: How do I decide where to start looking for a new home?
A: A real estate broker will get a feel for your preferences. This is done by considering where you currently live, whether you like the neighborhood, and naming other neighborhoods that you’d like as well. Then they will consider your current financial situation and recommend the best locations.

Q: How can I build equity into my home besides making monthly mortgage payments?
A: Always try to send in a little extra. This extra amount will go directly to the principal of the loan rather than interest. Even $50.00 per month extra can build your equity quickly. It can also knock years off of your loan.

Q: What is depreciation?
A: This is a decline in the value of property due to general wear and tear.

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Consumer Agencies
Real Estate Broker Associations and Agencies

ACRE Association of Commercial Real Estate (http://www.acre.org/)
AIR Commercial Real Estate Association (http://www.airea.com/)
BBB Better Business Bureau (www.bbb.com)
CADRE California Department of Real Estate (http://www.dre.cahwnet.gov/)...

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ACRE Association of Commercial Real Estate (http://www.acre.org/)
AIR Commercial Real Estate Association (http://www.airea.com/)
BBB Better Business Bureau (www.bbb.com)
CADRE California Department of Real Estate (http://www.dre.cahwnet.gov/)
CAR The California Association of Realtors (http://www.car.org/)
CRE Counselors of Real Estate (http://www.cre.org/)

DCA California Department of Consumer Affairs (www.dca.ca.gov)
NAEBA National Association of Exclusive Buyer Brokers (http://www.naeba.org/)
NAIREB National Association of Independent Real Estate Brokers (http://www.nationalrealestatebrokers.org/)
NAR National Association of Realtors (http://www.realtor.org/)
NAREB National Association of Real Estate Brokers (http://www.nareb.com/)
NBAR North Bay Association of Realtors (http://www.norbarrealtor.com/)
NCCAR Northern California Commercial Association of Realtors (http://www.nccar.org/)
REEA The Real Estate Educators Association (http://www.reea.org/)

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Industry Information
Santa Clara County Real Estate Broker Information
Popular Types of Real Estate Types of Real Estate Broker Services Available in Santa Clara County Cities Served Zip Codes Served
A-frame homesmobile homes / manufactured homes for saleAlviso
Blossom Valley
Campbell
Coyote
Cupertino
East Palo Alto
Gilroy
Holy City
Los Altos
Los Altos Hills
Los Gatos
Milpitas
Monte Sereno
Monte Vista
Morgan Hill
Mountain View
Mt Hamilton
New Almaden
Palo Alto
Permanente
Redwood Estates
San Jose
San Martin
Santa Clara
Saratoga
Stanford
Sunnyvale
94022
94023
94024
94035
94039
94040
94041
94042
94043
94085
94086
94087
94088
94089
94301
94302
94303
94304
94305
94306
94309
95002
95008
95009
95011
95013
95014
95015
95020
95021
95026
95030
95031
95032
95035
95036
95037
95038
95042
95044
95046
95050
95051
95052
95054
95055
95056
95070
95071
95101
95103
95106
95108
95109
95110
95111
95112
95113
95115
95116
95117
95118
95119
95120
95121
95122
95123
95124
95125
95126
95127
95128
95129
95130
95131
95132
95133
95134
95135
95136
95138
95139
95140
95141
95148
95150
95151
95152
95153
95154
95155
95156
95157
95158
95159
95160
95161
95164
95170
95172
95173
green homesforeclosed homes for sale
Craftsman homesbank-owned homes sales
Victorian homesinvestment properties
modular homesapartment sales
split-level homescommercial property sales
chalet-style homesundeveloped property sales / land for sale
beach homesluxury homes for sale
commercial propertiesrent-to-own homes
high-end homeshome listings
vacation homesnew homes for sale
luxury homesvacation home sales
condominiumstownhouse sales
rental propertiescondominium sales