Diamond Certified Company Report

Sure Roofing & Waterproofing

Diamond Certified Company Report

Sure Roofing & Waterproofing

Diamond certified ratings dashboard
CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i
Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 301 VERIFIED CUSTOMERS i

Beverly S.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

1 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're definitely trustworthy and knowledgeable.

They were available, came out to give a quote, and I could rely on them to get the project done in a reasonable timeframe.

Brian C.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

2 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've recommended them to friends. They're reasonable, competent, and honest. They have integrity and great workmanship.

I know I'm getting a good value, and they stand behind their work. We've been using them for a long time. They're our family roofers, and we've never felt the need to go anywhere else.

Colleen F.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

3 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a very good job. They were thoughtful, clean and efficient.

I thought they were very thorough, efficient, and did not waste time. They did it quickly and did a good job. They provide a good product as well.

Read All 301 Survey Responses at Ratings View
Diamond certified VIDEO PROFILE
Diamond certified company PROFILE

Sure Roofing & Waterproofing is a family-owned and operated roofing contractor that serves residential and commercial clients throughout the Bay Area. In addition to new roof construction, reroofing, general repairs and waterproofing, the company installs and maintains skylights, siding, and gutters. It also operates a full-service sheet metal shop that crafts roofing and architectural features from premium metals such as milled Italian copper and Rheinzink™ titanium-zinc alloy.

Owner Richard Choy founded Sure Roofing & Waterproofing in 1981 and has since built roofs for thousands of Bay Area homes and businesses. Mr. Choy says his company is well-known for its innovation. “We’ve pioneered many advanced roofing systems that have become industry standards, including torch-down modified bitumen roofing.”

Many of Sure Roofing & Waterproofing’s employees have been with the firm since its inception and utilize their years of experience on every project. The company is also committed to sustainable roofing and offers several recyclable and metal products to reduce its carbon footprint.

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DIAMOND CERTIFIED RESEARCHED CAPABILITIES ON Sure Roofing & Waterproofing

COMPANY CONTACT
Service AREA

San Francisco
The Greater Bay Area
Alameda County
Contra Costa County
Marin County
San Mateo County
Santa Clara County

SERVICES PERFORMED

Flat & Pitched Roofing
Modified Bitumen
Slate/Tile
Wood Shakes
Waterproof Coatings
Custom Sheet Metal
Metal Roof
Shingle Roofing
Custom Skylights
Residential & Commercial

BRANDS Supported
  • CertainTeed

  • Polyglass

  • Firestone

  • GAF/ELK

  • IB Roof Systems

  • Davlin Coatings

  • Rheinzink

DIAMOND CERTIFIED RESEARCHED ARTICLES ON Sure Roofing & Waterproofing

Company Profile

Sure Roofing & Waterproofing is a family-owned and operated roofing contractor that serves residential and commercial clients throughout the Bay Area. In addition to new roof construction, reroofing, general repairs and waterproofing, the company installs and maintains skylights, siding, and gutters. It also operates a full-service sheet metal shop that crafts roofing and architectural features from premium metals such as milled Italian copper and Rheinzink™ titanium-zinc alloy.

Owner Richard Choy founded Sure Roofing & Waterproofing in 1981 and has since built roofs for thousands of Bay Area homes and businesses. Mr. Choy says his company is well-known for its innovation. “We’ve pioneered many advanced roofing systems that have become industry standards, including torch-down modified bitumen roofing.”

Many of Sure Roofing & Waterproofing’s employees have been with the firm since its inception and utilize their years of experience on every project. The company is also committed to sustainable roofing and offers several recyclable and metal products to reduce its carbon footprint.

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Company Philosophy

"We're committed to achieving 100 percent customer satisfaction, and we never compromise on quality. Our customers are delighted with our combination of old-world craftsmanship and advanced technology. We've earned our reputation by successfully introducing experimental roofing systems and paying exceptional attention to consumer needs."

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Comparative Summary

Richard Choy started Sure Roofing & Waterproofing out of the back of his pickup truck in 1981. Since then, he’s seen his company grow to become a leading provider of residential and commercial metal roofing in the San Francisco area. General Manager Stephen Lee credits that growth to the firm’s experience and professionalism. “Our two foremen have been with the firm since its founding, and the majority of our workers have been with us for more than 10 years. They’re all journeyman-level workers, not apprentices. It’s the same crew on every job.”

Sure Roofing & Waterproofing also has its own fabrication shop. “A major issue for the success of any roofing job is how well the flashing detail is done,” says Mr. Lee. “Since we have our own shop, we can custom fabricate all those flashings according to the condition of the roof and structure from various types of materials, like Spanish tile or copper. We have the best materials available because we make them ourselves.”

When a job is complete, customers can expect Sure Roofing & Waterproofing to conduct a thorough follow-up, usually in four to five years (just before the warranty expires). “We check to make sure there’s nothing that needs to be done,” says Mr. Lee. “We’ll come by, inspect the roof and ensure it’s in good condition.”

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Industry Info

Stephen Lee, general manager of Sure Roofing & Waterproofing in San Francisco, says flashing is often the first victim of roof degradation. “Sometimes, flashing fails after 15 years, so a 30-year roof turns into a 15-year roof. When you hire a roofing contractor, make sure they apply double protection to high-risk areas. That way, the entire roof lasts equally as long.”

When it comes to roof maintenance, Mr. Lee says the best thing a homeowner can do is ensure overhanging trees don’t shed debris that blocks drainage. “Checking for debris buildup is easy and has a high pay-off.”

The roofing industry is somewhat notorious for disreputable contractors, but property owners don’t need to fall prey to them. Checking a roofer’s credentials is relatively easy. Licenses and any records of formal complaints can be checked with a quick visit to the California Department of Consumer Affairs website (www2.dca.ca.gov/pls/wllpub/wllquery$.startup).

Mr. Lee recommends checking with past customers to see how satisfied they are with a roofing contractor’s work. “Get to know what kind of work the roofer does. Customers need to check with references and past clients, and good firms are more than happy to provide them.”

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Frequently Asked Questions

Q: Can I ask questions about a bid package I’ve received from your company?

A: Absolutely. It’s important to us that you’re absolutely sure of the contract’s terms before you sign. We’ll try to explain, in very clear language, the descriptions of work and payment terms set forth in the contract. But if your question is of a legal nature, you may want to consult a lawyer who practices construction law in California.

Q: Do you require a deposit before work starts?

A: No. Our standard contract requires an initial payment that’s due when work begins.

Q: Can I make changes to the work set forth in my contract?

A: Yes. If we’ve received a signed contract from you, or if work is already underway, contact us to discuss the changes you wish to make. If you haven’t mailed the contract yet, contact us to discuss the changes. We’ll then revise the contract to reflect those changes.

Q: How much time does an estimate typically take?

A: A residential estimate typically requires 30 minutes. Commercial estimates usually take longer, depending on the scope of work and the size of the property.

Q: Do you charge for estimates?

A: No.

Q: Do you need to enter the building to conduct the estimate?

A: No, provided the area to be serviced is accessible from the outside by a 30-foot ladder.

Q: Do I need to be home during the estimate?

A: If we can access the area to be serviced, your presence isn’t required. But we highly recommend that you’re there. The estimate is an opportunity for you to point out problem areas and start evaluating our team and their professionalism. We believe in the importance of building a rapport with you sooner rather than later.

Q: What comes after the initial estimate?

A: You can expect to receive a bid package in the mail within two or three business days. It contains a contract, photos, literature and product samples. Please review these materials carefully.

Q: What forms of payment do you accept?

A: We accept personal and business checks, money orders, cashier’s checks, Visa and MasterCard.

Q: When are payments due?

A: Our residential contracts usually require a portion of the contract sum to be paid the moment work begins, and the balance when the job is complete. Commercial contracts are paid in phases, according to a set schedule. The schedule is determined by project milestones such as material delivery and completion of a certain proportion of work. We propose a detailed payment schedule with each commercial bid submittal.

Q: What’s your lead time?

A: Our lead time during the summer season is approximately four weeks for major projects (such as roofing and siding). Off-season lead times usually range from one to two weeks for major projects. Minor work can usually be started within a few days.

Q: Can you provide an exact start date for my project?

A: We can schedule a mutually acceptable target start date, but the actual start date is subject to change according to weather conditions and the projects scheduled to take place in advance of yours. It’s reasonable to expect a delay of one day for each day that it rains between now and then. We also stress the challenges of accurately determining the time requirements of ongoing work; this is especially true at the height of the roofing season, when lead times are longest. Finally, higher scheduling priority is given to properties in need of immediate attention. The best we can do is provide a target start date now and keep you informed, on a regular basis, of expected scheduling changes. We appreciate your understanding.

Q: My job is scheduled. What kind of preparations am I responsible for?

A: Enclosed with our bid package is a pamphlet titled, Before the Big Day. Please review the pamphlet carefully and ensure all requirements set forth are met prior to the start date. We may not be able to start work otherwise. If we ask to use your driveway, please ensure it’s available the day the job is scheduled to start. If the driveway is the only exit from a shared parking lot, it’s especially important that the people who use the parking lot are asked to move their vehicles before work commences.

Q: My project’s start date coincides with street cleaning. Is this a problem?

A: No. In fact, we prefer street cleaning days. When the street is vacant, more parking is available.

Q: What should I expect on the morning of the start date?

A: Big trucks, a host of tradesmen and a lot of noise. Don’t be alarmed—this is normal.

Q: Is my presence at the property required when work begins?

A: We strongly recommend you plan to be there for at least the first half hour. We take extra care to stage jobs in a way that minimizes disturbances to your property, schedule and neighbors, but sometimes we’re faced with choices we can’t make without your participation. After the first half hour, you can resume your regular day.

Q: Do I need to be present throughout the entire duration of the job?

A: No. Most of our customers want to escape the noise.

Q: My residential project is approaching completion. Will you clean up?

A: Removal of work-related debris is included in our scope of services. We go out of our way to remove all dust and debris —especially stray nails—before we pack up for the day. In the unlikely event that we do miss a spot, call and we’ll send a cleanup crew.

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SELECTED PHOTOS FROM Sure Roofing & Waterproofing

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Diamond Certified RATINGS ON Sure Roofing & Waterproofing
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CUSTOMER SATISFACTION i
Customer LOYALTY i
Helpful Expertise i

Each surveyed customer was asked, “If you needed any helpful expertise, did this company provide that expertise?” To calculate this score, total “Yes” responses were divided by total responses (excluding those that stated they hadn’t needed any expertise).

Company Credentials i
  • Workers Compensation
  • Liability Insurance
  • License Verification
  • Business Practices
  • Current Complaint File
  • Legal & Finance
Phone SURVEY RESPONSES FROM 301 VERIFIED CUSTOMERS i
Sure Roofing & Waterproofing : Average 8.8 out of 10 based on 301 unique customer surveys of customer satisfaction.

Beverly S.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

1 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're definitely trustworthy and knowledgeable.

They were available, came out to give a quote, and I could rely on them to get the project done in a reasonable timeframe.

Brian C.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

2 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've recommended them to friends. They're reasonable, competent, and honest. They have integrity and great workmanship.

I know I'm getting a good value, and they stand behind their work. We've been using them for a long time. They're our family roofers, and we've never felt the need to go anywhere else.

Colleen F.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

3 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a very good job. They were thoughtful, clean and efficient.

I thought they were very thorough, efficient, and did not waste time. They did it quickly and did a good job. They provide a good product as well.

Dennis R.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

4 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

I've used them for more than 10 projects in the past. I've recommended them to a lot of different people.

They always do a good job.

Irina G.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

5 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

When I called for an estimate, they showed up on time. They came on time to do the work, and they did it cleanly. They offered a lot of expertise in terms of what color we should use, and that worked out well. In the end, it didn't cost any more than what he had agreed on.

When I called for an estimate, they showed up on time. They came on time to do the work, and they did it cleanly. They offered a lot of expertise in terms of what color we should use, and that worked out well. In the end, it didn't cost any more than what he had agreed on.

Jake M.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

6 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They're the best, I love those guys. They're honest. Their on time delivery was fantastic and service was exceptional. On the back end, their accounting was professional even though I had a complex job.

They showed up on time. Did the job on time, and for the price they quoted. I've had a lot of construction done over the past few years, and these guys were a breath of fresh air.

Jeanine W.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

7 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

Our roof doesn't leak, so we are glad about that.

They came out right away and did a good job.

Jimmy L.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

8 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

The company owner actually came out and did the site inspection before writing the quote. The price was very fair, the work was done quickly, and the materials were better than all the other competitors.

They took the time to explain the job and the materials being used. They were very informative.

Lourdes P.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

9 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say, if they need a roofer to solve a problem and explain the process, they should call Sure Roofing.

They were really professional.

Paul S.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

10 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

I say to call them. I've recommended them to a friend.

They were quick and affordable.

Rosemarie C.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

11 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They were very efficient and did excellent work.

I liked everything about them, the way they conducted their business, the quality of the work, everything. They are excellent.

Siobhan U.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

12 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They did a good job and were very professional.

They were fast.

Bonnie T.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

13 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

I think in a way they are almost like artists and they take pride in their work. It's great quality work.

They're local. They know the neighborhoods, so people know them. They do a good and clean job.

Barsha P.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

14 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are very responsible, they show up on time, and they do the job as promised. They are very thorough and I would not hesitate to recommend them at all.

They are responsible.

Johrei F.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

15 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They just did so much more for me than I thought they would do. They are dependable and creative. They find good solutions.

I liked working with Richard. He is knowledgeable, he cares about his customers, and he cares about people.

Alex S.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

16 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

I would say that they informed me about what needed to be done and they followed through with it. So because of that, I would consider them reliable and honest.

I really like that they solved my ongoing problem. The problem was going on for over 10 years, and they were the only company who solved it.

Barry J.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

17 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are a small, well established company. They are competent and have good people working for them.

I like the particular openness of the staff. I had confidence in the people working for them. I even gave them a key for my front door.

Bob A.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

18 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are affordable and very effective.

They stand behind their work, they are prompt, and courteous.

Bonnie W.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

19 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are reliable.

I don't know.

Edmond C.

VERIFIED Sure Roofing & Waterproofing CUSTOMER

20 of 301

Quality 10
10 10
Loyalty Yes
CRITIQUE

They are a good company.

They are honest, very fast, and easy to deal with.

Read All 301 Survey Responses at Ratings View