Specialized Auto
In 1994, Bob Emmert started his company in the back of a junkyard with two technicians who mainly specialized in recycled car parts. Today, Specialized Auto boasts 22 employees at its slightly less modest location in Santa Cruz. In fact, the building the business occupies was built by Mr. Emmert in 2005 and operates 100% on solar power.
As the name implies, the shop focuses its services on European-made vehicles. They provide bumper-to-bumper repair along with preventive maintenance and scheduled service - including smog inspection and certification. Need a car? A selection of quality used models is always available. If you just need a part or two, you can get those there as well.
Specialized Auto employs factory-trained master technicians for Volvo, Mercedes and BMW, and all mechanics are ASE and ASA Certified. They're a Bosch Certified Service Station and AAA Approved. Not surprisingly, they're also proud to be a Monterey Bay Green Business.
Company Philosophy
“We really care about giving great service and doing the right thing. We deliver on the promises we make and try to give excellent value for the customer’s dollar. If we make a mistake, we admit it and we fix it. Nobody’s ever going to leave here unhappy.”
European Automobiles Service & Repair Parts Sales Used Car Sales
Map
Customer Satisfaction
Company Credentials
Customer Loyalty
Diamond Certified Qualification
The Diamond Certified Award
Director of Ratings Research
American Ratings Corporation
Verbatim Survey Responses From Only Verified Customers
"They seemed to know what they were doing. They got the job done on time, and they were courteous."
"I felt that I could trust them. When they told me something was wrong, they were right. I knew I could depend on them to fix it. I felt I was in good hands."
Company Capabilities Table
Santa Cruz, CA 95062
Mon - Fri: 8am - 5pm
Bob Emmert, President
