Independently Rated Highest in Quality
T e n t h
Consecutive Year
Originally Earned:
February 2008
We declare that Kraft's Body Shop, Inc. HAS QUALIFIED for and continues to meet the Ongoing Research and Rating Requirements for Diamond Certified® status.
Certificate #1291
(831) 476-3232
6100 Soquel Avenue
Santa Cruz, CA 95062
Todd Kraft is owner of Kraft’s Body Shop, Inc.

Kraft’s Body Shop, Inc. provides a variety of collision and body repair services for all types of vehicles at its Santa Cruz facility. The company uses state-of-the-art tooling and repair equipment, and offers a lifetime warranty on workmanship for as long as customers own their vehicles.

President Todd Kraft says doing quality work is very important to everyone who works for Kraft’s Body Shop. “We want to provide a service we can stand behind and know our customers will be happy with.”

Kraft’s Body Shop also processes insurance claims and works with every major insurance company. “We know processing claims can be stressful and demanding,” says Mr. Kraft, “so we handle that part so customers can feel relaxed.”

Company Philosophy

“Our ultimate goal is to provide quality auto repairs that we can feel good about and stand behind. The high quality of our work speaks volumes about our customer-centric business approach.”

Serving all of Santa Cruz County including Watsonville, Scotts Valley, Santa Cruz, Capitola, Amesti, Day Valley, Interlaken, Soquel and Live Oak.

Collision Repairs

FIX AUTO
PPG Envirobase
PPG Envirobase

Comparative Summary

Todd Kraft, president of Kraft’s Body Shop, Inc. in Santa Cruz, says a body shop that never gets repeat customers won’t stay in business long. He sees his company’s role as not only repairing cars but taking care of car owners. He wants his customers to be happy and confident that his shop truly cares about their satisfaction. He says his company “thrives on integrity....

Frequently Asked Questions

Q: What’s the next step after I get an estimate?
A: "It depends, because each insurance company has its own process. We can advise or counsel customers as they go through those steps."
Q: I’m worried about problems with my coverage or processing my claim. How can you help?
A: "We can advise you on what to do, how to proceed and what to expect. We’ll make sure you get everything you deserve."
Q: How many estimates do I need?
A: "One. We can handle any negotiations or follow-up with the insurance company."

Map

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Industry Info

Beware of body shops that operate under the “old-school” model.
There are many business models prevalent in the collision repair industry, explains Todd Kraft of Kraft’s Body Shop, Inc. in Santa Cruz. At the low end are predominately old school shops that don’t reinvest in equipment or training. They...
Findings based on statistically reliable research from 275 surveys

Customer Satisfaction

Survey Question: On a scale of 1 to 10 how satisfied were you with the quality you received?
Chart.

Company Credentials

Workers Compensation
Liability Insurance
License Verification
Business Practices
Current Complaint File

Customer Loyalty

Survey Question: If you needed this product or service in the future, would you use this company again?
Chart.
97%
n = 275

Diamond Certified Qualification

Based on 275 customer surveys, we declare
Kraft's Body Shop, Inc.
has passed all rating steps and has earned
The Diamond Certified Award
No. 1291
Continuously qualified since February 2008.
David Pak
Director of Ratings Research
American Ratings Corporation

Verbatim Survey Responses From Only Verified Customers

Alan G. Verified Customer Name
"They were very efficient and they did what they said they were going to do."
Research conducted by American Ratings Corporation. Ratings Methodology

Diamond Certified® Video Profile

Company Capabilities Table

Kraft's Body Shop, Inc.
6100 Soquel Avenue
Santa Cruz, CA 95062
(831) 476-3232
(831) 476-3846 fax

Mon – Fri: 7am – 6pm
Sat: By Appointment

Serving all of Santa Cruz County including Watsonville, Scotts Valley, Santa Cruz, Capitola, Amesti, Day Valley, Interlaken, Soquel and Live Oak.

Todd and Dan Kraft, Owners
50+
38
Assured Performance Collision Care Provider, I-CAR Certified Gold Class Shop, VeriFacts VQ Medallion Shop
68671
Liability Insurance, Workers' Compensation
California Autobody Association
2008 and 2009 AutoCheck's Customer Service Index (CSI) Awards, FIX AUTO's CRX Spotlight Shop Award
1964
Collision Repairs
FIX AUTO, PPG Envirobase
2,000
All
Lifetime Warranty on Workmanship for as Long as Customers Own Their Vehicles
Santa Cruz Auto Body

Photo & Video Gallery

Survey Responses For

Kraft's Body Shop, Inc.

Kraft's Body Shop, Inc.: Average 9.2 out of 10 based on 275 unique customer surveys of customer satisfaction.
Alan G. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They're the best in Santa Cruz."

"They were very efficient and they did what they said they were going to do."

Alex G. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Quality service"

"The repair was done right and things were done on time."

Alta N. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They're timely, efficient, and very nice. They did the job well."

"I liked their timely assistance. They were right there when we needed them. The service was immediate and there was no long wait. It was excellent."

Brad P. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They were quick and professional."

"It was hassle free and it was a perfect experience for me."

Charles B. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Very professional"

"The service, they were very professional."

David S. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They did a great job."

"They got it done quickly and they got more done than I was expecting."

David W. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They do a good job."

"The work was performed on time and the quality of the workmanship was there."

Erik N. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They got the work done and they have a really beautiful office."

"I liked the office. They had artwork in the walls and it was very presentable."

Gabrielle R. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They seem to be very honest, very efficient, and they're pleasant to deal with. They did a good job."

"I like the whole package of how they treat customers and the work that they do."

Jack S. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They do excellent work."

"They have been my body shop for 30 years."

Jean F. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are great and they should always go there. They treat everyone wonderfully and they do great work."

"The consistency, I guess, I can always count on them doing a great job and being courteous and helpful."

Craig G. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They're very professional and they do great work."

"I liked everything from start to finish."

Kenneth B. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I would tell them that I used them."

"I brought my car in, they fixed it, and I got my car back."

Kim T. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I would say to go there."

"They just were very attentive and informative and on schedule."

Leonard N. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I had good service and they were very prompt. The car was clean."

"They are close."

Linda J. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are very good at walking people through the procedure and they have good communication skills."

"The front desk is excellent and the service is great. They said what they were going to do and they did it."

Lisa N. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I have no idea."

"I liked the quality of work they did."

Lowell B. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are efficient and they do quality work. They do it relatively fast."

"I like their location."

Marcus T. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They're professional."

"I like that they got it done quickly and they did a good job. They were great."

Maria V. Verified Kraft's Body Shop, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Great customer service"

"Their workmanship and their quality of work"