Independently Rated Highest in Quality
S i x t e e n t h
Consecutive Year
Originally Earned:
June 2002
We declare that Asien's Appliance, Inc. HAS QUALIFIED for and continues to meet the Ongoing Research and Rating Requirements for Diamond Certified® status.
Certificate #87
(707) 874-8923
1801 Piner Road
Santa Rosa, CA 95403

Asien’s Appliance, Inc. provides a wide variety of appliance services at its Santa Rosa showroom, including sales, delivery/installation, service and repair, extended warranties, and Brand Source financing. The company takes pride in offering each customer low prices and personalized service, whether they’re replacing old appliances, adding new appliances for a remodeling or building project, or creating a backyard oasis with quality outdoor kitchen products. 

Asien’s Appliance has been serving North Bay customers since 1948, when John “Frenchy” Asien first opened its doors. Current owners Paul Gwilliam and Chris Wilhelmsen are longtime Sonoma County residents. Mr. Gwilliam started at Asien’s as a salesman in 1988 and Mr. Wilhelmsen joined after merging his company, Appliance Solutions, with Asien’s in 2004.

Mr. Gwilliam and Mr. Wilhelmsen say Asien’s Appliance’s main focus is delivering personal sales and exceptional service to every customer at a competitive price. “We understand that today is all about the shopping experience. Creating a comfortable, stress-free environment where customers get one-on-one assistance is what sets us apart from the big box stores.”

Company Philosophy

“We truly want happy customers, so we offer something that’s hard to resist—help. Because we service the products we sell, we’re able to take care of any problems at our in-house service department, which saves our customers the hassle of finding appliance repair shops. Our staff of knowledgeable salespeople, fully trained technicians, organized schedulers and skilled installers guarantees our clients will enjoy their appliances for years to come.”

Serving Sonoma, Marin, Napa, San Francisco and Mendocino Counties

Appliances
Installation
Sales
Service

Aga
Aga
Amana
Asko
Big Green Egg
Big Green Egg
Blue Star
Crosely
DCS
DCS
Fisher & Paykel
GE Cafe
General Electric
Green Mountain Grill
Hotpoint
Jennair
Kitchen Aid
Liebherr
Liebherr
Lynx
Lynx
Marvel
Maytag
Maytag
Miele
Miele
Modern Air
Monogram
Perlick
Roper
Samsung
Scotsman
Scotsman
Sole
Speed Queen
Speed Queen
Sub Zero
Sub Zero
Viking
Viking
Whirlpool
Whirlpool
Wolf
Wolf

Comparative Summary

Few appliance showrooms earn the prestigious Diamond Certified award, which means they’ve been independently rated Highest in Quality. Even fewer can also claim more than 60 years of industry experience, but that’s exactly the case for Asien’s Appliance, Inc. “We’ve lasted so long because we genuinely care about every customer, sale and installation,” says co-...

Frequently Asked Questions

Q: Do you deliver and install the appliances you sell?
A: "Yes. We offer delivery and installation services Monday through Friday from 8am to 5pm. Every person on our installation crew is certified by the manufacturers of the products we sell. "
Q: What kind of time window do you give for deliveries?
A: "We give a four-hour window, plus we have a ‘first delivery’ option, which means you’re guaranteed to be the first delivery of the day. For later deliveries, we’ll always meet that four-hour window, but the exact time...
Q: Can you remove my old appliance after installing the new one?
A: "Yes, appliance removal is included in our regular delivery service. "

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Industry Info

When looking to purchase a refrigerator, make sure you consider all your options.
Household appliance designs have undergone numerous changes in the last couple decades, especially when it comes to refrigerators. Only 10 years ago, refrigerators with side freezers were popular choices, but that trend has already gone out of style...
Findings based on statistically reliable research from 394 surveys

Customer Satisfaction

Survey Question: On a scale of 1 to 10 how satisfied were you with the quality you received?
Chart.

Company Credentials

Workers Compensation
Liability Insurance
License Verification
Business Practices
Current Complaint File

Customer Loyalty

Survey Question: If you needed this product or service in the future, would you use this company again?
Chart.
95%
n = 394

Diamond Certified Qualification

Based on 394 customer surveys, we declare
Asien's Appliance, Inc.
has passed all rating steps and has earned
The Diamond Certified Award
No. 87
Continuously qualified since June 2002.
David Pak
Director of Ratings Research
American Ratings Corporation

Verbatim Survey Responses From Only Verified Customers

Pat V. Verified Customer Name
"The people that you work with"
Research conducted by American Ratings Corporation. Ratings Methodology

Diamond Certified® Video Profile

Company Capabilities Table

Asien's Appliance, Inc.
1801 Piner Road
Santa Rosa, CA 95403
(707) 874-8923
(707) 546-6180 fax
DCID7075463749

Mon – Fri: 8:30am – 5:30pm
Sat: 9am – 5pm

Serving Sonoma, Marin, Napa, San Francisco and Mendocino Counties

Paul Gwilliam and Chris Wilhelmsen, Co-Owners
23
22
37700
Liability Insurance, Workers' Compensation
North Coast Builders Exchange (NCBE), Redwood Empire Remodelers Association, Sonoma County Executives Association
2010, 2011 Brand Source Dealer of the Year
1948
Appliances, Installation, Sales, Service
Aga, Amana, Asko, Big Green Egg, Blue Star, Crosely, DCS, Fisher & Paykel, GE Cafe, General Electric, Green Mountain Grill, Hotpoint, Jennair, Kitchen Aid, Liebherr, Lynx, Marvel, Maytag, Miele, Modern Air, Monogram, Perlick, Roper, Samsung, Scotsman, Sole, Speed Queen, Sub Zero, Viking, Whirlpool, Wolf
30
Interior Designers, Property Management Companies, Residential
30-Day Labor Guarantee on Service Calls, Manufacturers' Warranties on Appliances and Parts
6 Months Same as Cash, Other Financing Promotions Available Periodically
Sonoma Appliance Showrooms

Photo & Video Gallery

Survey Responses For

Asien's Appliance, Inc.

Asien's Appliance, Inc.: Average 8.8 out of 10 based on 394 unique customer surveys of customer satisfaction.
Pat V. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I think that if there's a problem, they take care of it right away. I like buying things locally, so I can look at you. Everything seems to be very good and excellent."

"The people that you work with"

Walt T. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I guess that they did a good a job, and we were happy with them."

"They were on time."

Laura B. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"Reliable"

"Reliability"

William B. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"That they were reliable and prompt"

"That they were able to fix my gas dryer immediately, he knew exactly what it was and what the part was and replaced it in about 10 minutes. He tested it a few times to make sure it was working right, and I haven't had a problem with it since. "

JoAnn B. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"That they're professional, honest, on time, loyal, and trustworthy, they're just very professional and know what they're doing."

"The personal attention, the one-on-one follow-through, accessibility, the on time appointments and delivery, and their professionalism, they're also very normal and down-to-earth people."

Paul G. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"It was fine. They have high-quality stuff. It was good. Our salesperson, Rick, was very good."

"Their service was very good, and Rick gave us some good advice on the equipment that we bought."

Kelly M. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They knew their products, and they were personable."

"Just their personalities"

Walter M. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"That they provide excellent service"

"The quality, they sell very good quality products, and they have excellent service and staff."

Diana P. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I've used them to both service my old washer, and when it eventually died, we bought a new one from them. The service people are very knowledgeable. I really appreciated the guy who came out and told me exactly what was going on and that repairing the old washer wasn't going to be an option at that point. We went there to buy it, and the service people were great. They gave us options within the parameters that we were looking for, and it was a great experience. "

"They were very easy to talk to. The sales guy was great, not pushy. He was helpful without being overbearing, I suppose you would say. It was all good, so nothing was bad. They were prompt, they came when they said they would, and they did what they said they would do, so what more can you ask for?"

Dorothy A. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I am satisfied with their service."

"They take care of my complaints."

Elizabeth C. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They were very efficient, they answered all of my questions, and they didn't oversell. They did what I needed to have done."

"Their service department, I can call and ask questions, and they would answer them."

Ernest M. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"The woman who comes out here is absolutely fantastic. I don't remember her name."

"I like the woman who comes out. I can't remember her name. She is extremely smart, extremely efficient, and extremely thoughtful."

Jack E. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"I think it is very important to shop and support local businesses."

"The staff, they are very helpful and very knowledgeable."

Joe T. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are very good and very attentive."

"The service people they send out are really great."

Ken M. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They are very reliable."

"The quickness of their service department"

Kevin A. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They help me out when I need specialty parts for my appliances."

"They are local and convenient."

Maria D. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They were local, very helpful, and knowledgeable. They knew what they were talking about."

"They had a big showroom with a lot of selection. They were wonderful."

Matthew B. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"You can trust them."

"They fixed my refrigerator. They were one of the only companies who service Samsung refrigerators."

Mike L. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"To go there"

"The general customer service, and it is small and locally owned. I have always had a good experience there."

Steve B. Verified Asien's Appliance, Inc. Customer Name
Q1:10 out of 10
Q2:Yes
Q3 & Q4:

"They have a nice showroom."

"They have a nice showroom."