Independently Rated Highest in Quality
S e c o n d                              Consecutive Year        
Originally Earned:
November 2008
We declare that Armstrong Carpet & Linoleum Co. HAS QUALIFIED for and continues to meet the Ongoing Research and Rating Requirements for Diamond Certified® status.
Certificate #1443
(415) 754-3955
369 West Portal Avenue
San Francisco, CA 94127

Armstrong Carpet & Linoleum Co. has a proud heritage in San Francisco, serving the Bay Area with quality floor covering and installation services since 1946. In 2002, this family owned business relocated from Clement Street to its beautiful new showroom on West Portal Avenue. Steve Balestrieri, owner and native San Franciscan, has been with the company since 1974. Their knowledgeable sales staff is always available to help you with your floor covering needs including custom design and decorating.

Armstrong Carpet & Linoleum Co. offers such products as carpet, area rugs, vinyl, linoleum, tile, laminate, hardwood, bamboo and cork at all price points. Armstrong's experts will help you select exactly the right products for your needs and provides professional, prompt installation by certified local craftsmen. They are your source for green environmentally sustainable flooring products. Armstrong also offers a complete line of window treatments by Hunter Douglas and Levolor to compliment your new flooring. Visit Armstrong's showroom to help you get that beautiful new floor you so deserve.

Company Philosophy

"We truly care about our customers. Our goal is to make sure each one finds exactly what is right for their unique needs. We believe that a satisfied customer is a loyal customer. Our longevity in the floor covering industry and San Francisco is a testament to your customer service and our company's philosophy."

Serving the San Francisco Bay Area

Floor & Window Coverings
Sales & Installation
Hardwood Refinishing

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Findings based on statistically reliable research from 125 surveys

Customer Satisfaction

Survey Question: On a scale of 1 to 10 how satisfied were you with the quality you received?
Chart.

Company Credentials

Workers Compensation
Liability Insurance
License Verification
Business Practices
Current Complaint File

Customer Loyalty

Survey Question: If you needed this product or service in the future, would you use this company again?
Chart.
94%
n = 125

Diamond Certified Qualification

Based on 125 customer surveys, we declare
Armstrong Carpet & Linoleum Co.
has passed all rating steps and has earned
The Diamond Certified Award
No. 1443
Continuously qualified since November 2008.
David Pak
Director of Ratings Research
American Ratings Corporation

Verbatim Survey Responses From Only Verified Customers

"They were very courteous. They provided me with samples and gave me all of the time and attention that I needed. They advised me on what would work best."

–Alice K.

"I liked them from the moment I walked in the door. They had great customer service. They were very friendly, and they took the time to answer my questions. They also made suggestions. I liked the one-on-one relationship."

–Anita R.
Research conducted by American Ratings Corporation. Ratings Methodology

Company Capabilities Table

Armstrong Carpet & Linoleum Co.
369 West Portal Avenue
San Francisco, CA 94127
(415) 754-3955
(415) 751-7940 fax
DCID4157512827

Mon - Fri: 7:30am - 5pm Sat: 10am - 3pm

Serving the San Francisco Bay Area

12
218501
Liability Insurance, Worker's Compensation
Steve Balestrieri, President

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