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 VOL. 8, ISSUE 6 - JUNE 2015

In This Issue

Have a Nice Day, Y’all!

The 2015 Summer Diamond Certified Directory Update is Coming!


How to Protect Your Car’s Paint Finish

Consumer Feedback:
Woodenbridge


New
Diamond Certified Companies



Savvy Tips of the Month

Getting Good Customer Service

Tree Service Tips

Home Maintenance How-To’s


Diamond Certified Quick Links

SAVVY CONSUMER TIPS

DIAMOND CERTIFIED
PREFERRED CONSUMER


DIAMOND CERTIFIED
COMPANIES


PERFORMANCE
GUARANTEE


DIAMOND CERTIFIED
DIFFERENCE



Read this newsletter and previous issues at www.diamondcertified.org


Have a Nice Day, Y’all!

  Bon Appetite, Y'all!
Personal greetings can go a long way toward ensuring customer retention.

I was lucky enough to spend 10 days in Richmond, Virginia a few weeks ago for our son’s wedding. Everywhere we went, we encountered warm hospitality. For example, one morning in the hotel, as I left my room and walked toward the elevator, I heard the maid down the hall call out, “Have a nice day, y’all!” I turned around to see to whom she was speaking…and realized she was talking to me! I heard that phrase again and again during our stay.

People of all ages held open doors for each other and offered unsolicited help with directions. The waiters and bartenders spent extra time explaining local foods and menu recommendations. They seemed to enjoy and took pride in offering quality service and making a connection with customers. I don’t know when I’ve seen so many smiles all around town.

As you might expect, a few things went wrong throughout the course of our travels. The flight attendant took an extra long time to deliver my meal. The hairdryer in my hotel room was missing. Due to an influx of visitors for local university graduations and several weddings, restaurants were jammed and waits were longer than usual. But no matter what problem I had, the apology was prompt and sincere. That impressed me.

My brief immersion in true southern hospitality was a good reminder that we should never underestimate the value of a personal greeting, a smile, a sincere apology or simply a kind word in both personal and business interactions. It’s not just good for customer retention—it’s a good way to live longer and happier.

So…have a nice day, y’all!

Chris Bjorklund signature
Chris BjorklundChris Bjorklund
The Savvy Consumer
Email: chrisbjorklund@diamondcertified.org
Twitter: twitter.com/ASavvyConsumer
Blog: blog.diamondcertified.org

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The 2015 Summer Diamond Certified Directory Update is Coming!

Summer Update Cover

We’re getting ready to mail our 2015 Summer Diamond Certified Directory Update. It provides instant access to hundreds of local, top rated Diamond Certified companies across a wide range of service industries, from auto repair and landscaping to optometry and dentistry.

Every Diamond Certified company must continue to deliver on its promises to you, the consumer. That’s why we conduct ongoing customer satisfaction research, perform credential-based ratings, monitor each company’s performance, and back you up with mediation and the Diamond Certified Performance Guarantee.

To make sure you receive your free copy of the 2015 Summer Diamond Certified Directory Update, simply click this link and we’ll send you one. Get a jump start on calling Diamond Certified companies before their schedules fill up for the summer!
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How to Protect Your Car’s Paint Finish

  Phil's Auto Body

Regular maintenance is the key to maintaining your car’s paint finish.
Photo: Phil’s Auto Body, 2015

If you keep a close eye on your car’s paint finish, you’ll be able to prevent it from deteriorating prematurely. Phil Chadd, owner of Phil’s Auto Body, a Diamond Certified company, says the first things to watch out for are dings caused by small rocks. “You need to address dings immediately to avoid a bigger rust problem. When you find these chips, simply polish the area with a little compound, clean up the debris with some isopropyl alcohol and dab on a little bit of paint. If your paint color isn’t available, try nail polish.”

Bird droppings are also damaging to cars and should be washed off immediately. Mr. Chadd says pine sap from trees is especially corrosive, but it can be cleaned up easily with kerosene, which is good for the paint because it acts like a moisturizer.
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Kudos from Diamond Certified Consumers

Dear Diamond Certified:

I recently used Woodenbridge for custom cabinetry and couldn’t be more pleased with their level of service and responsiveness. The quality of their work has been impeccable, and if there’s ever a deficiency, they go above and beyond to make it right.

J.K.,
San Jose, CA
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Diamond Certified ® Only companies rated Highest in Quality earn Diamond Certified

Companies Recently Earning Diamond Certified

ALAMEDA COUNTY
Bay Area Cooling & Heating

Livermore – (925) 215-1277
Derrick Tracey Custom Tile & Marble
Livermore -- (925) 784-4407
Office Spots
Dublin – (925) 487-9120
Roofing Logistics
Oakland – (510) 878-2561
Unkar Systems, Inc.
Pleasanton – (925) 485-0282

CONTRA COSTA COUNTY
Classic Pools

Concord – (925) 827-4700

MARIN COUNTY
Mitchell & Mitchell Insurance Agency

Novato – (415) 883-2525

MONTEREY COUNTY
Creative Property Management

Monterey – (831) 649-3631

SANTA CLARA COUNTY
JH Construction & Remodeling, LLC

Campbell -- (408) 379-6285
Selection Mortgage
San Jose – (408) 432-1800
T & J Painting
San Jose – (408) 246-7744

SOLANO COUNTY
All Weather Heating & Air Conditioning Inc.

Vacaville – (707) 447-9855
JC Carpet & Upholstery Cleaning
Vacaville – (925) 382-8660

SONOMA COUNTY
Mike Chavez Painting

Santa Rosa – (707) 623-5850
Next Level Heating & Air Conditioning Inc
Santa Rosa – (415) 464-7816



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