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 VOL. 7, ISSUE 10 - OCTOBER 2014

In This Issue

The Fall 2014
Diamond Certified Directory Update

A Satisfying Shoe Shopping Experience

Diamond Certified Preferred
Consumer Card

The Skinny on Weight Loss

Consumer Feedback:
Dublin Car Tek

New Diamond Certified

Savvy Tips of the Month

How to Choose the Right Furnace Filter

Marketing Gripes

Maintenance to Increase Home Safety

Diamond Certified Quick Links






Read this newsletter and prior issues at Diamond Certified Newsletter Twitter

The Fall 2014 Diamond Certified Directory Update

We’re happy to announce that the Fall 2014 Diamond Certified Directory Update has been completed. For instant access, just click on your region below to download a free digital version to your computer, phone or tablet.

East Bay - Fall 2014
South Bay - Fall 2014
San Francisco & Peninsula - Fall 2014
North Bay - Fall 2014

As a valued Diamond Certified Preferred Consumer, you’ll get exclusive access to the latest local companies to be independently rated Highest in Quality in customer satisfaction.

Why do so many trust Diamond Certified companies? It’s because our ratings process is the most accurate and rigorous in the Bay Area. We only survey real customers that are randomly sampled to avoid “cherry picking” good reviews. We typically survey 400 past customers from each company, which ensures our results are statistically reliable and accurate. In fact, most companies can’t pass our test, so you can feel confident knowing only those rated Highest in Quality in customer satisfaction earn Diamond Certified.

Every Diamond Certified company must continue to deliver on its promises to you, the consumer. That’s why we conduct ongoing customer satisfaction research and credential-based ratings, monitor each company’s performance, and back you up with mediation and the Diamond Certified Performance Guarantee.

To start finding hundreds of top rated local companies, simply browse the Fall Directory Update by business category. All the information you need to get connected with outstanding local companies is at your fingertips.

As part of your membership, in addition to your digital version, you’ll soon be receiving the print version of the Fall 2014 Diamond Certified Directory Update in your mailbox!


A Satisfying Shoe Shopping Experience

At Brown’s Shoe Fit Company in Durango, Colorado, Chris Bjorklund had a great experience with a salesman named John.

Two things I dislike are shopping for shoes and pushy salespeople. However, on my last shoe shopping trip, I found the right kind of salesperson who transformed the entire experience.

While I was looking at the shoes on sale in a store in Durango, Colorado, a salesman asked me if he could help. After I said I didn’t need any assistance, he started chatting about the beautiful day and asked me where I was from. When I told him I was from Northern California, he asked about the recent earthquake in Napa County. He was genuinely curious and engaged with me in a sincere way. When other customers came in, he found ways to connect with them, too.

When I finally started trying on shoes, he was patient and knowledgeable. If a shoe didn’t fit right and wasn’t comfortable, he would say, “You don’t want to buy a pair of shoes you don’t absolutely love.” I must have been in that store for nearly an hour (and tried on at least 10 pairs of shoes) before deciding on a pair of low-cut brown leather boots. In the meantime, I learned that John, the 23-year-old salesman, loved most outdoor sports and was majoring in social work with the hope of eventually working in prisons.

The most surprising thing of all, however, occurred at the cash register when I stepped up to pay. John was hand-polishing my new boots before sending me home with them! Has that ever happened to you in a shoe store?

As a direct result of my positive customer service experience at this particular store, my husband and I returned a week later and he bought two more pairs of shoes! Outstanding service attracts repeat customers.

Chris Bjorklund signature
Chris BjorklundChris Bjorklund
The Savvy Consumer

Diamond Certified Preferred Consumer Card

Diamond Certified® Preferred Customer Card

Have you signed up to become a Diamond Certified Preferred Consumer? Membership is always free and comes with numerous benefits, including a special member hotline, members-only access to additional tools on, a double Diamond Certified Performance Guarantee and more. Join now to get a free copy of the 2014 Diamond Certified Directory! Visit to get started.

The Skinny on Weight Loss

Doctors and dieticians say the only way to permanently lose weight is to change eating and exercising habits, so beware of “magic bullet” weight loss products.

Fake weight loss products have been advertised for decades. Just look at the backs of magazines or online and you’ll find pitches for creams, patches, drinks, belts and powders. Many consumers spend thousands of dollars on these products because they want to believe the false claims. They’re looking for the “magic bullet”—a quick and easy way to lose weight. Yet according to the Federal Trade Commission (FTC), medical doctors and dieticians, permanent and healthy weight loss can only be achieved through changing eating and exercise habits.

The FTC is continuing its educational campaign to help people spot fake weight loss products and identify exaggerated advertising claims by offering a new online quiz game. The game (which is also available in Spanish) can be found by visiting and searching for “weight loss challenge.”


Kudos from Diamond Certified Consumers

Dear Diamond Certified:

I went to Dublin Car Tek this past weekend to get my car smog checked. The technician, Ryan, was very professional and thorough. He told me about a few minor issues that came up and gave me a quote on a new battery. The pricing was great.

Overall, I was very happy with the professional service I received at Dublin Car Tek.

Best regards,
C.M., San Ramon, CA

Diamond Certified ® Only companies rated Highest in Quality earn Diamond Certified

Companies Recently Earning Diamond Certified

Marc Guay, Realtor - Coldwell Banker

Berkeley - (510) 343-5223
Robinson Real Estate

Dublin - (925) 201-6413

Dallas D. Hom, Realtor

Walnut Creek - (925) 946-9746

McCarthy Design/Build

Mill Valley - (415) 347-5907
Rising Sun Automotive
San Rafael - (415) 742-1964
Strom Electric, Inc.
San Anselmo - (415) 347-5925

Kusum Atraya, B.D.S., D.D.S.

Santa Clara - (408) 372-8923
Metro Carpet & Flooring
San Jose - (408) 372-8982
Modern Paving, Inc. - South Bay
San Jose - (408) 763-3556

American Ratings Corporation - Diamond Certified • 504 Redwood Blvd. • Suite 210 Novato, California 94947 • (877) 312-1307
©2014 American Ratings Corporation