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The Diamond Certified® Consumer Report Twitter link Facebook link
 VOL. 6, ISSUE 11 - NOVEMBER 2013

In This Issue

What’s in a Name?

Diamond Certified Preferred Consumer Card

Take This Turkey Test

Consumer Feedback:
AAAA Quality
Garage Door

New Diamond Certified

Savvy Tips of the Month

Getting a Safe Manicure and Pedicure

How to Prevent a Termite Re-Infestation

Find Back Issues of the Diamond Certified Consumer Report

Diamond Certified Quick Links






Read this newsletter and prior issues at Diamond Certified Newsletter Twitter

What’s in a Name?

  A welcoming sign
For many consumers, a small detail like a welcome card can set the tone for a highly personalized experience.

I’ve been going to the same health club for more than 15 years. Upon entering, I swipe my membership card at the front desk. Occasionally I forget the card, at which point the attendants ask for my name and do a manual check-in. In all these years, not one of the attendants has remembered me by name…until last month. When I told the staffer I had forgotten my card and started to spell my last name, she said, “I know it. You’re all set. Have a good workout, Chris.” She had helped me only once before, but took the time to remember both my first and last name. I appreciated it.

Another time, a Mendocino B&B asked for both my and my husband’s first name when I made the reservation. When we arrived, we found a “welcome” card from the owners. It was a wonderful personal touch, and as I had hoped, it set the tone for the rest of our visit. With owners so attentive to small details, you know you’re going to have a great—and personalized—experience.

I think some businesses would be surprised to know how much such a small thing means to their customers, clients and members. Recently, Jim Stein, CEO of American Ratings Corporation, wrote about the value of old-fashioned service. One of his suggestions to business owners was to encourage employees to remember the names of customers (especially regulars) and greet them by name when possible. None of us like the strained greeting from “programmed” employees who stumble on your last name as they read it from the cash register receipt. We all prefer to be welcomed like Normie on the TV series “Cheers,” where “everybody knows your name.”

Chris Bjorklund signature
Chris BjorklundChris Bjorklund
The Savvy Consumer


Diamond Certified Preferred Consumer Card

Diamond Certified® Preferred Customer Card

Have you signed up to become a Diamond Certified Preferred Consumer? Membership is always free and comes with numerous benefits, including a special member hotline, members-only access to additional tools on, a double Diamond Certified Performance Guarantee and more. Join now to get a free copy of the 2013 Diamond Certified Directory! Visit to get started.

Take This Turkey Test

  home for the holidays

1.  Where is the best place to thaw a turkey?
     a.  On your kitchen counter
          at room temperature
     b.  In a low temperature oven
     c.  In the refrigerator in
          its wrapper

2.  What’s a good way to counteract the dryness of a frozen turkey?
     a.  Brine it
     b.  Cook it at a lower temperature
     c.  Marinate it

3.  If you’re having 10 people for dinner, how many pounds of turkey should you buy?
     a.  17 pounds
     b.  20 pounds
     c.  15 pounds

4.  What should you do if your turkey is browning too quickly?
     a.  Turn the temperature down
     b.  Stop basting the bird
     c.  Cover with a tent made out of aluminum foil

5.  How long should you let your turkey rest before carving it?
     a.  5 minutes
     b.  15 to 20 minutes
     c.  10 minutes

6.  What is the lowest temperature you should set the oven to roast a turkey?
     a.  325 degrees
     b.  250 degrees
     c.  350 degrees

7.  A turkey should be cooked to 165 degrees before removing from the
oven. Which part of the turkey should you test to find out if the turkey is done?

     a.  The breast
     b.  The thigh
     c.  The leg

8.  What’s the best way to get crisper skin on the turkey?
     a.  Cook at a higher temperature
     b.  Rub the bird with olive oil before roasting
     c.  Unwrap the turkey a day before roasting and leave it uncovered
          in the fridge overnight

(Scroll down for answers)


Kudos from Diamond Certified Consumers

Re: AAAA Quality Garage Door

Dear Diamond Certified,

You should know that the reason I selected AAAA Quality Garage Door in the first place is because it’s Diamond Certified.

When my garage door suddenly came off its track, I contacted Darren at AAAA Quality Garage Door. He and his assistant arrived on time and inspected my garage door. After only a few minutes, they had it back on the track and working properly. In fact, after they made some minor adjustments, my garage door works more smoothly now than it ever has before. And the charge for this level of quality service was very reasonable. Darren and Matt were both friendly, personable, and a pleasure to deal with. I would recommend this company to anyone who needs service on an existing garage door or needs a new one installed. —K.R., Walnut Creek, California

Diamond Certified ® Only companies rated Highest in Quality earn Diamond Certified

Companies Recently Earning Diamond Certified

Vision Optix Optometry

Antioch - (925) 399-1978

National Blind Cleaning Inc.
San Francisco - (415) 690-7945

Elite Pro Home Cleaning

Redwood City - (650) 720-5986

John’s Automotive
South San Francisco - (650) 898-7948
Priola Body Shop
San Mateo - (650) 720-5934

CBS Electric
Santa Rosa - (707) 502-2900
Boulevard Automotive
Petaluma - (707) 456-7939



Answers to Turkey Test:  1.(c)  2.(a)  3. (c)  4.(c)  5.(b)  6.(a)  7.(b)  8.(c)
American Ratings Corporation - Diamond Certified • 504 Redwood Blvd. • Suite 210 Novato, California 94947 • (877) 312-1307
©2013 American Ratings Corporation  














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