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The Diamond Certified® Consumer Report Twitter link Facebook link
 VOL. 6, ISSUE 1 - JANUARY 2013

In This Issue

It's My Pleasure

Diamond Certified Preferred Consumer Contest

Picking a Personal Trainer

Consumer Feedback:
R & P Garage Doors

New Diamond Certified

Savvy Tips of the Month

Two Excellent Tips from a Diamond Certified Mechanic

Boost Your Credit Score

How to Avoid Magazine Scams

Diamond Certified Quick Links






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It’s My Pleasure

  Alden Aikele (R), general manager of Roofmax, a Diamond Certified company, provides a consumer with focused, customer-oriented service.
Alden Aikele (R), general manager of Roofmax, a Diamond Certified company, provides a consumer with focused, customer-oriented service.

Never underestimate the power of the human connection in business. Recently, I was eating at a fast food restaurant, which might be the last place you’d expect a sincere interaction. When I couldn’t finish my meal and needed a to-go container, I approached the young woman at the counter, made my request, and then thanked her for her help. She looked me in the eye and responded with a very sincere, “It’s my pleasure.” What a surprising and refreshing encounter! When I returned to the restaurant, the same thing happened with other employees. It never sounded canned or forced, and it gave me the impression that this chain hires motivated people and trains them well.

I’m always on the lookout for clues that a company makes customer satisfaction a true priority. Whenever I’m buying a product or service, I’m sizing up the experience as well. I tune in to the typical things like a store’s cleanliness and how helpful and knowledgeable the employees are, but I’m also looking for signs of extra effort and a commitment to serve, along with a real connection to the customer. In my example, that “something extra” is the employees’ attitudes and efforts to make a connection with a smile, eye contact and some kind words.

The other day, I was providing a service to someone. When she thanked me for helping her, I knew just what to say. I spontaneously responded, “It’s my pleasure.” And it actually was.

Chris Bjorklund signature
Chris Bjorklund
The Savvy Consumer

Chris Bjorklund

Diamond Certified Preferred Consumer Contest

Diamond Certified® Preferred Customer Card

We’re pleased to announce that we’ll soon be giving $500 to one lucky Diamond Certified Preferred Consumer (to be used toward the services of any Diamond Certified company)! Have you signed up to become a Diamond Certified Preferred Consumer yet? Membership is always FREE and comes with numerous benefits, including a special member hotline, members-only access to additional tools on our website, a double Diamond Certified Performance Guarantee and more.

Signing up is easy—just go to (If you’re already a Diamond Certified Preferred Consumer, you are automatically entered in the contest and don’t need to sign up again.)


Picking a Personal Trainer

Prime Time Athletic Club, a Diamond Certified company, has many experienced trainers at its Burlingame facility.

If you’re planning to take your fitness to another level in 2013, working with a personal trainer can make a huge difference. Diamond Certified experts suggest working with a certified, experienced personal trainer to help you reach all your health and fitness goals.

Look for a trainer who establishes good rapport and can motivate you—these two elements are critical for developing a successful, long-term relationship. Expect the personal trainer to ask you about your short and long-term goals, your past exercise regimen, and some aspects of your nutrition. Be sure to inform the trainer about your previous injuries and medical history. Once you start your workout, the trainer should demonstrate proper technique and exercises that will help you reach your goals.


Kudos from Diamond Certified Consumers

Subject: R & P Garage Doors

Dear Diamond Certified,

R & P Garage Doors was very reliable. They came right away. My car was stuck in the garage and other repairers wouldn’t have been able to make it out for nine days. That just wouldn’t do. R & P Garage Doors was exceptionally helpful and I would recommend them to anyone. —R.S., Walnut Creek, CA


Diamond Certified ® Only companies rated Highest in Quality earn Diamond Certified

Companies Recently Earning Diamond Certified

ALAMEDA county
California Dent Works
Pleasanton - (925) 695-7993

Custom Garages Inc.

Pacheco - (925) 276-5607

R.H. Hydronics

San Rafael - (415) 689-6585

Marin Wood Restoration & Painting
Corte Madera - (415) 529-6796

Steve Teijeiro Expert Painting & Decorating
San Rafael - (415) 938-3421

Thorsson’s Auto Center
Novato - (415) 890-2175

Autumn Skies Landscapes

Angwin - (707) 520-0129

Bell Products, Inc.
Napa - (707) 654-4190

Price Landscape Services, Inc.
Napa - (707) 654-4189

ServPro of Napa County
Napa - (707) 654-4220

san francisco
Lawyer Referral and Information Service of The Bar Association of San Francisco
San Francisco - (415) 484-5164

Spectrum Auto Body
San Francisco - (415) 529-6169

Alternative Heating & Air Conditioning Solutions, Inc.

Menlo Park - (650) 539-9722

Coastside Technical Services
Half Moon Bay - (650) 517-6240

Proline Auto Body Services, Inc.
San Mateo - (650) 937-9731

KNR Services, Inc.
San Jose - (408) 658-0607

Reliance Auto Body & Paint
San Jose - (408) 620-4970

Timeline Design
San Jose - (408) 763-3049

American Ratings Corporation - Diamond Certified • 504 Redwood Blvd. • Suite 210 Novato, California 94947 • (877) 312-1307
©2013 American Ratings Corporation  

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