William Michael Automotive Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for auto repair companies that have earned the prestigious Diamond Certified award. William Michael Automotive has been servicing all types of vehicles at its Santa Clara facility since 1986, and it has developed deep connections with its customers and their cars over the years. “We liken it to a family physician who gets to know a patient and his or her lifestyle,” says owner Frank Walsh. “We get to know our clients’ cars and how they drive them, which allows us to prevent problems before they occur.”

All of William Michael Automotive’s technicians are ASE-certified, and two are certified Master Technicians—distinctions that ensure customers’ vehicles receive the highest levels of quality care. The company is also an AAA-approved repair facility, and its focus on preventive maintenance further differentiates it from other auto repair shops in the Santa Clara area. “All vehicles are eventually going to have some problems,” says Mr. Walsh. “It’s just a matter of quickly spotting and taking care of them before they become expensive.”

In addition to repairing domestic, Asian and German automobiles for the general public, William Michael Automotive services car fleets for a variety of local businesses. “We can handle up to 30 vehicles, from Honda Civics to one-ton, dual-crew cabs,” says Mr. Walsh. “We understand those vehicles are part of our clients’ businesses and bottom lines. When a fleet job comes in, we do what we can to get those vehicles taken care of and back on the road quickly. And when a fleet car comes in for a repair, we’ll also do a service, because they’re seldom brought in for regular service. That helps prevent future problems and saves our customers money in the long run.”