Slaughterbeck Floors, Inc. Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for floor covering companies that have earned the prestigious Diamond Certified award. Slaughterbeck Floors, Inc. takes a unique approach to preserving its reputation for providing excellent customer satisfaction: Instead of focusing solely on selling products, the family-owned and operated company’s first priority is ensuring its customers are educated and informed about their flooring choices before they make their final decisions. “We spend a lot of time educating our customers about flooring, from how it will perform to how to maintain it,” confirms President Joan Slaughterbeck. “We want them to have realistic expectations, and we believe an educated consumer is more likely to choose a high-quality product and service.”

Unlike floor covering companies that handle either sales or installations, Slaughterbeck Floors provides both services for residential and commercial clients in Santa Clara and San Mateo Counties. The company sells and installs pre-finished and unfinished flooring in a variety of styles, including wood, laminate, carpet, vinyl and environmentally-friendly—all of which are on display at its Campbell showroom. “Customers can walk in and find products that meet their exact needs,” says Ms. Slaughterbeck. “We take pride in offering a wide selection of high-quality, up-to-date flooring products.”

Another discerning characteristic of Slaughterbeck Floors is the craftsmanship of its designers and installers, many of whom have been in the industry for more than 10 years. “Our people are real artists,” says Ms. Slaughterbeck. “They can make some truly fabulous floors. Many of our customers characterize their finished floors as works of art.”