Royal Coach Tours Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for bus tour and transportation companies that have earned the prestigious Diamond Certified award. For Royal Coach Tours, the key to upholding an exceptional level of customer satisfaction is a combination of five decades of industry experience and a highly personalized style of doing business. “We’ve been in business for more than 50 years, so we know what our customers want and expect,” says Assistant Operations Supervisor Scott Lee. “Our customer service begins the moment a client calls and doesn’t end until they get dropped off at their final destination. Our ‘customer first’ attitude and focus has been vital for our longevity and success.”

Royal Coach Tours offers deluxe transportation services to customers throughout the Greater Bay Area and beyond. The company utilizes a fleet of motorcoaches, mini-coaches and towncars to handle everything from airport transfers, event charters (sports and concert stadiums) and school activities (grad nights, field trips, band and sports team transfers) to weddings, special events, snow trips to popular Lake Tahoe resorts and more. “About 95 percent of our business is done within a 50-mile radius of San Jose, but we’re willing to pick up anywhere in California and go as far as New York,” says Mr. Lee. “Our clients really respond to that type of flexibility.”

Unlike transportation companies that hire outside mechanics to service their vehicles, Royal Coach Tours has its own repair facility and performs all vehicle maintenance in-house, which allows it to uphold high standards for safety and performance. “Having our own repair facility is just another example of our industry experience,” says Mr. Lee. “When a vehicle has a problem, we can address it immediately instead of waiting for answers. We also have a training department that teaches our drivers valuable customer service practices and safe driving methods. We want to make sure we do everything the ‘Royal Coach way.’”

One of the most distinguishing features of Royal Coach Tours is its extensive range of vehicles, which vary in size from six-passenger SUVs to deluxe motorcoaches that can fit up to 56 people. “We always maintain a fleet of 50 to 60 vehicles,” says Mr. Lee. “That way, we can accommodate all types of groups and occasions. We can provide Lincoln Navigators for winery tours and other small events, but we’ve also supplied transportation for very large events, with passengers that number in the thousands. That type of range really benefits our clients, because they can plan their events without having to compromise on transportation.”