Roofmax Comparative Summary

Roofmax has been repairing residential and commercial roofs in Contra Costa County and parts of Alameda County since 1987. Over the years, the firm has developed a unique process for ensuring quality control and complete customer satisfaction.

Customer engagement begins with a “measure call”—Roofmax visits a home, measures to see what the project requires, and gives the homeowner the first opportunity to measure them as a contractor. This is followed by a detailed proposal, usually consisting of three options—good, better and best—that allow the homeowner to select the level of work that best fits their needs and budget.

The second meeting with a client addresses the four Ps:
• Proposal: in detail
• Problems: general issues with the roofing industry and the project
• People: the company and the employees who will do the actual work
• Price: what the investment will look like and what needs to be spent to do the job correctly

When a customer decides to move forward with the proposal, Roofmax assigns a dedicated project manager to lead and oversee the effort. The project manager is the homeowner’s “go to” person for any questions or issues. “The project manager will meet with the homeowner to determine their vision and ensure it’s executed,” says owner Jon Aikele. “The project manager also ensures nuances are taken care of, such as protection of the landscaping or other options that should be undertaken while the roof is off.

“One of the biggest issues homeowners have with roofing projects is trust,” he continues. “The work is done where they can't see what's going on; they don't know if it’s being done correctly. We solve that problem by giving them detailed specifications, and the project manager makes sure the job is done correctly. At the end of every job, we have an independent third party do a thorough inspection and offer an extended warranty based on the results.”