Red's Livermore Body Shop Comparative Summary

Curtis Allred, owner of Red’s Livermore Body Shop, firmly believes his customers want to be well informed about the true condition of their cars. “I never mislead them,” he says, “even when the news isn't good.”

Mr. Allred says that sort of straight talk has helped his shop build its reputation for unparalleled customer service and satisfaction. It’s a tradition he learned from his father, who started the company in 1964. The shop now fixes cars belonging to the children and grandchildren of its first customers a half century ago.

Customers who come to Red’s Livermore Body Shop are likely to deal with Mr. Allred himself. He strongly believes in open communication; if clients aren’t happy about something, he wants to hear about it. Often times, it’s Mr. Allred who catches any problems with a repair. He inspects all vehicles before they leave the shop and—to the delight of his customers—occasionally points out small imperfections that they were unable to spot.

Unlike big shops with a high volume that takes its toll on quality, says Mr. Allred, Red’s Livermore Body Shop never compromises or cuts corners. It prefers to use factory parts, which Mr. Allred says are stronger and fit better. He points to his own experience with aftermarket fenders whose holes are drilled a full half-inch off center, requiring him to essentially slam then into place. If an insurance company mandates aftermarket parts, Mr. Allred will notify the customer and honestly discuss the pros and cons.

Red’s Livermore Body Shop prides itself on exceptional turnaround time. If a customer brings their car in on a Monday, Mr. Allred says they’ll typically be told to pick it up Thursday—and will often receive a call Wednesday telling them it’s already finished.