Kraft's Body Shop, Inc. Comparative Summary

Todd Kraft, president of Kraft’s Body Shop, Inc. in Santa Cruz, says a body shop that never gets repeat customers won’t stay in business long. He sees his company’s role as not only repairing cars but taking care of car owners. He wants his customers to be happy and confident that his shop truly cares about their satisfaction. He says his company “thrives on integrity.”

When customers bring their car to Kraft’s Body Shop, they’re invited inside to meet the staff and view the repair facility. A technician will precisely explain the work that will be done—a reflection of Mr. Kraft’s conviction that customers deserve open, honest communication. Superior customer service, he says, results in repeat business and referrals to family and friends. It’s the best possible outcome for everyone involved.

Auto body shops operate in a very competitive environment. Many offer quality service, says Mr. Kraft, but others work under inferior standards. “They tell customers whatever they want to hear and offer empty promises,” he says. As such, Kraft’s Auto Body prides itself on both its track record of first-rate repair work and its reputation for honest, straightforward dealings.

Mr. Kraft is proud of every part of his facility, from the friendly, helpful front office, to the Parts, Body, Frame, Paint, and Billing departments. " We take pride in resolving your vehicles damages and gaining a customer for life," he says.