Auto repair companies are always looking for ways to distinguish themselves from their competition, and those that have earned the prestigious Diamond Certified award are already several steps ahead. In addition to its Diamond Certified status, Japan Auto Repair, Inc. sets itself apart by focusing solely on repairing and maintaining Japanese vehicles—a specialized approach to auto repair that’s allowed the company to develop a loyal clientele base. “I underwent extensive training in Japan to earn my Master Toyota Technician designation, and our mechanics participate in regular training programs to stay updated on the technological advancements of Japanese vehicles,” explains owner Kenzo Kojima. “Our expertise really makes our customers confident that they’ll receive the best possible service.”
Japan Auto Repair handles everything from automatic and manual transmission services to smog check inspections at its San Rafael facility. The company’s ASE-certified technicians use state-of-the-art diagnostic equipment to quickly and accurately assess the conditions of customers’ vehicles and pinpoint the source of any problems.
Unlike less experienced auto repair shops that make exaggerated claims about the merits of their services only to provide their customers with mediocre results, Japan Auto Repair prefers to take a modest approach to promoting its abilities and lets its work speak for itself. “We don’t spend a lot of time talking to our customers about what we can do,” says Mr. Kojima. “Instead, we clearly explain their car problems and show them our skills through the finished repairs.”
To further differentiate itself from its competition, Japan Auto Repair strives to save its customers money by using its specialized training and state-of-the-art diagnostic equipment to complete each repair as quickly and efficiently as possible. “We know our customers want a good value, but they also don’t want to have their time wasted, so we make sure to perform their repairs correctly the first time,” says Mr. Kojima. “When their cars are fixed properly and they’re able to save money, they’ll be satisfied and willing to refer us to others.”