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Founded in 1924 by Jacob Wakerling, General Roofing Company is a family-owned business built on the principles of craftsmanship, integrity and reliability. Jacob Wakerling’s grandson, current owner Michael Wakerling, runs the company under those same fundamental principles.
Mr. Wakerling maintains that every customer deserves superior quality roofing and an easy, trouble-free process. He says his business regards itself as a “forward thinking company with traditional business values” that combines cutting-edge technology with an old-style approach to customer service.
General Roofing Company’s team is committed to finding the best roof that works for its clients’ homes. Though its prices are competitive, the company refuses to compromise quality in order to keep its bids low, says Mr. Wakerling. “We pay attention to the smallest details of every job, because we believe that’s how roofing work should be performed.”
All General Roofing Company’s employees must pass a background check, and its installation crew undergoes monthly training and weekly safety training sessions. The company also conducts monthly meetings during which employees learn about new products and technologies or concentrate on areas of improvement.
Honesty is a paramount value at General Roofing Company, says Mr. Wakerling. “We keep our promises when it comes to finishing work, and we continue until the job is done correctly.”