First Choice Abbey Carpet Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for carpeting showrooms that have earned the prestigious Diamond Certified award. For First Choice Abbey Carpet, customer satisfaction is a direct result of its highly detailed approach to handling its clients’ flooring projects, which includes everything from supplying products to performing installations. “Our customers are very discerning,” says President Paul Byer. “They expect their homes to be kept to a certain level during renovations and remodeling, and our job is to make sure that happens. We always look at each job as if we’re working on our own homes.”

As a locally-owned franchise of Abbey Carpet & Floor, First Choice Abbey Carpet is able to offer its customers top-of-the-line flooring products made by Hunter Douglas, Shaw, Mohawk and other leading manufacturers. In addition to selling carpet, flooring, area rugs, floor care products and window coverings at its Danville showroom, the company offers professional installation services and free in-home estimates to residential and commercial clients in Danville, San Ramon, Diablo and Alamo.

Unlike less experienced carpet showrooms that emphasize sales volume over customer service, First Choice Abbey Carpet’s primary goal is to help customers choose the best flooring for their particular needs. “We like to provide our clients with flooring that fits their lifestyles instead of just giving them a lot of technical information,” explains Mr. Byer. “Instead of telling them about carpet density or threads per inch, we ask them if they have kids or pets and if there’s a particular room that gets a lot of use. That way, we can determine the right product to install that will be comfortable and still look great years later.”

Another distinguishing feature of First Choice Abbey Carpet is its licensed in-house installers, all of whom are trained in industry-best installation techniques. “I’ve had the same installation group for all 11 years that I’ve owned this business, so I always know who’s working in my customers’ homes,” assures Mr. Byer. “Our installers take care of everything. When they leave a house, it’s in move-in condition. We want each customer to come home and find their house is cleaner than when we started the project.”