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Most grocery stores buy produce in large quantities to save money, but DeMartini Orchard only buys what it can sell on a given day. Owners Craig and Tony Kozy took this approach when they opened their Los Altos produce store in 1984, and the brothers have been providing Silicon Valley customers with fresh, locally-grown fruits and vegetables ever since.
Finding fresh produce every day is one of DeMartini Orchard’s biggest and most important missions, says Craig Kozy. The company relies on its ongoing, long-term relationships with a network of local growers who supply a wide range of organic and conventional produce. In fact, for one buyer employed by DeMartini Orchard, the search for the freshest products begins every midnight in the markets of San Francisco.
Instead of asking customers to trust their claims to freshness, the Kozy brothers invite them to test products for themselves. According to Mr. Kozy, DeMartini Orchard is one of the only local markets that offers every one of its fruit items to sample.
The physical structure of DeMartini Orchard—what Mr. Kozy calls a “quirky old building”—is also unique. He says customers visiting for the first time are typically delighted by the artful display of products and the “beauty of everything.” Through abundant weekly specials and promotions, the Kozy brothers strive to keep prices as competitive as possible without compromising product quality. DeMartini Orchard also carries dairy products, cheese, bread, and fresh squeezed orange juice. The company is also an avid supporter of its local community. Whether they’re providing job experience for area students or donating to an upcoming fundraiser, the Kozy brothers take pleasure in supporting schools, houses of worship and charitable organizations.