Roofing companies are always looking for ways to discern themselves from their competition, and those that have earned the prestigious Diamond Certified award are already several steps ahead. In addition to its Diamond Certified status, Creative Roofing of Northern California differentiates itself by emphasizing the importance of client communication in every aspect of its operations, from a customer’s first phone call to the design process to the final installation. “We’re adamant about making sure our clients clearly understand everything we’re going to provide,” says President Gabriel Diaz. “Our proposals are very complete and provide clear descriptions of the projects from start to finish. There’s never any question in our customers’ minds about what services they’re going to receive.”
Creative Roofing of Northern California has been installing and repairing roofs for North Bay homes and businesses since 1985. The company offers a wide variety of roofing materials made by several of the industry’s leading manufacturers, including asphalt shingles, concrete tile, clay tile, synthetic and natural slate, standing-seam metal, PVC, PPO and modified bitumen membranes. In addition to its roofing capabilities, it installs skylights and can arrange for gutter replacements as part of reroofing projects. “Our wide range of skills and quality control procedures really make us stand out in our industry,” says Mr. Diaz.
Unlike roofing companies that route incoming calls to cell phones or rely on answering services to relay messages, Creative Roofing of Northern California maintains a full-time office staff that’s always available to answer phone calls during normal business hours. “It’s really important to our customers that there’s a live person at the other end of the phone when they call,” says Mr. Diaz. “That’s just another example of our commitment to client communication.”
To further differentiate itself from its competition, Creative Roofing of Northern California stays focused on the roofing industry’s latest products and technologies, which allows it to educate its clients on every aspect of their projects. “We enjoy the challenge of implementing new products and techniques,” confirms Mr. Diaz. “All our salespeople used to be roofers, including me, so we’re able to explain the process to our customers in ways other companies can’t. Our main goal is to help each client sort through information, answer their questions and provide our expertise.”