City Carpets Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for carpet companies that have earned the prestigious Diamond Certified award. For City Carpets, customer satisfaction is a direct result of a balance between providing vast amounts of high-quality flooring products and offering personalized, client-oriented service. “We stand out because we carry a huge breadth of products—more than most of our competitors—but we also emphasize the importance of service in everything we do,” says Leigh Bakhtiari, who owns the company with her husband, Hossein. “Our sales staff has been with us for at least 10 years, so they really know what types of flooring work best for different households.”

City Carpets has been providing and installing premium flooring products for residents of Marin and Sonoma Counties since 1993. The company’s comprehensive San Rafael showroom carries carpet; area rugs; and hardwood, laminate, natural stone, tile, vinyl, bamboo, wood and cork flooring from several top manufacturers, including Stainmaster, Amtico, Fabrica, Wilsonart, Pergo, Armstrong and more. It’s also the only Stainmaster Flooring Center® in the North Bay, which allows it to offer exclusive Stainmaster carpet warranties that aren’t available at regular flooring stores.

Unlike carpet showrooms that take a hands-off approach to helping customers select products, City Carpets’ experienced salespeople are trained to help each client find flooring that’s right for their particular needs. “We start by asking a lot of questions,” explains Mrs. Bakhtiari. “We assess the customer’s lifestyle and find out what they have in mind for their home. This information allows us to determine if the customer is looking for a long-term product or if they’ll change it out in five years or so. That way, we can recommend the best possible flooring product for their particular situation.”

Another distinctive feature of City Carpets is the ongoing training it provides for its salespeople and installers. “We strive to keep our employees up-to-date on the latest flooring products and industry trends,” says Mrs. Bakhtiari. “We have weekly meetings with our sales staff to make sure they know about the newest products and offers, and we train our installers annually on the most current installation methods and techniques.”