Avid Home Theater Comparative Summary

Home theater companies are always looking for ways to differentiate themselves from their competition, and those that have earned the prestigious Diamond Certified award are already several steps ahead. In addition to its Diamond Certified status, Avid Home Theater sets itself apart by developing long-term relationships with its clients and helping them find easier, more convenient ways to live. “The home entertainment and automation field is new and evolving,” explains owner Micah Brown. “Equipment is constantly being upgraded, but customers need more than just components and features—they need a service company that’s there whenever there’s an issue, from outdated software to remote control problems. We take care of everything for our clients.”

Avid Home Theater has been installing all types of audio/video systems for residential and commercial clients through¬out Northern California since 2005. In addition to home theater systems, the company designs, sells, installs and maintains security and automation systems for both homes and businesses. Its systems can control everything from audio/visual components to lights and heating/ventilation settings.

Unlike home theater companies that emphasize workload volume over customer satisfaction, Avid Home Theater considers managing customer expectations a huge part of its business. “What we offer most of all is honesty,” says Mr. Brown. “A lot of our competitors tend to oversell their products. In this business, no product is perfect. We understand that, so we offer realistic expectations and make sure our customers know we’re available if they have problems with their systems.”

The final component to Avid Home Theater’s success in achieving customer satisfaction is its installation technicians, all of whom attend regular training seminars on the latest industry products, methods and trends. “We have extremely high standards when it comes to hiring technicians,” says Mr. Brown. “We strive to find people who share our values and understand customer service. We’re constantly getting positive feedback from customers who tell us how much they enjoy working with our employees.”