Armstrong Carpet & Linoleum Co. Comparative Summary

Few carpet showrooms earn the prestigious Diamond Certified award, which means they’ve been independently rated Highest in Quality. Even fewer can also claim more than 60 years of industry experience, but that’s exactly the case for Armstrong Carpet & Linoleum Co. “We’ve spent the last six decades building a loyal customer base by remaining dedicated to providing quality work and exceptional customer service,” says owner Steve Balestrieri. “The quality of our work begins and ends with the standards we set for our installers. They understand the importance of exceeding customer expectations and upholding our long-standing reputation for excellence.”

Armstrong Carpet & Linoleum provides and installs all types of flooring for residential clients throughout the Bay Area. The family-owned and operated company houses an extensive selection of products at its San Francisco showroom, including carpet; laminate, hardwood, linoleum, ceramic and vinyl flooring; area rugs; and a complete line of window treatments. For the convenience of its clients, it also offers tips and resources for home design projects.

Unlike flooring showrooms that try to coerce their customers into buying expensive products regardless of their specific needs, Armstrong Carpet & Linoleum only recommends products that make financial and logistical sense for each customer’s flooring project. “We look out for our customers’ best interests,” confirms Mr. Balestrieri. “Our goal is to ensure they find the perfect flooring to fit their lifestyle and budget, even if that means we don’t make a sale.”

Another distinguishing feature of Armstrong Carpet & Linoleum is its comprehensive approach to quality control, which includes extending its warranties to ensure customers are satisfied with their flooring products several years after the initial installations. “We offer a standard two-year warranty, but if a customer calls about an issue with their four-year-old floor, we’ll be there the next day to inspect it,” explains Mr. Balestrieri. “Ultimately, we want to make sure our customers are happy with their flooring for many years.”