Acurit Auto Repair Comparative Summary

Maintaining customer satisfaction is a crucial aspect of any business, but it’s even more important for auto repair companies that have earned the prestigious Diamond Certified award. For Acurit Auto Repair, achieving and maintaining a high level of customer satisfaction has resulted in an extremely loyal clientele base that’s quick to refer the shop to others—even if they live far away from its Rohnert Park facility. “We had a customer who had a leaky water pump and wanted to tow his car to us from his home in Willits, which is more than 100 miles away,” says owner William Trbovich. “I told him the tow would cost more than the repair, but he didn’t care. That’s a special kind of trust and loyalty. Ultimately, we want our services to instill those feelings in all our customers.”

Acurit Auto Repair has been servicing all types of automobiles, vans and pick-ups (with a special focus on Japanese, domestic and hybrid vehicles) since 1981. The company’s ASE-certified technicians are trained to handle everything from engine overhauls and timing belt replacements to basic services and tune-ups. “We practice preventative maintenance to save our customers money and trouble,” adds Mr. Trbovich. “Our goal is to enhance the value of every vehicle that comes through our doors.”

Unlike auto repair shops that try to offer extra services that aren’t directly related to customers’ primary vehicle problems, Acurit Auto Repair only provides services that are recommended by each car’s manufacturer. “Some shops will try to convince customers they need to flush their cooling, transmission or brake fluids, but the manufacturers only recommend draining and filling those fluids,” says Mr. Trbovich. “We don’t ever try to sell our customers services they don’t need, and they respect us for that.”

To further differentiate itself from its competition, Acurit Auto Repair requires all its technicians to undergo a rigorous training program that keeps them up-to-date on the industry’s latest technological advancements and repair methods. “Our customers rely on our expertise, so staying on top of our training allows us to supply them with confidence,” says Mr. Trbovich. “It’s our goal to give them the highest quality, most honest and reliable auto repair services possible.”