North Coast Carpet Care, Inc. Industry Info

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North Coast Carpet Care’s fleet of service vehicles
Advancements in technology have made carpet cleaning more effective than ever.

The last two decades have seen an influx of innovative developments in carpet manufacturing, particularly in the area of carpet fiber engineering. “A perfect example is Mohawk—they’re making fiber out of water bottles, and because of that, they’ve become one of the largest water bottle recyclers in the world,” says Scott Mayer, Vice President of North Coast Carpet Care, Inc. in Rohnert Park. “Companies are learning more every day about the benefits of innovating new design and manufacturing techniques.”

The carpet cleaning industry has responded to these developments with its own innovations. As recently as the 1980s, carpet cleaning was limited by technology and product availability, but as technology caught up with the industry, the quality of work increased dramatically. “Not only has technology made the cleaner’s job easier, it has made the results better for consumers,” says Mr. Mayer. “In my opinion, carpet cleaning has never seen a more productive or exciting time.”

Without the aid of these technological advancements, the best thing you can do to maintain your carpet is vacuum at least once or twice a week. This will make a noticeable difference in terms of surface cleanliness, but in order to preserve the aesthetic and functional value of your carpet, an annual professional cleaning is crucial. “If a carpet goes without maintenance for an extended period of time, it can become permanently damaged,” says Mr. Mayer. “It’s similar to teeth—you want to keep them looking good and not wait until they develop problems. The more you maintain your carpet, the longer it will last and better it will look.”

Purchase the right vacuum cleaner for your particular carpet. There are many options when it comes to buying a vacuum cleaner, so choosing the right one is often a matter of doing research and knowing what type of carpet you have. “Some carpets are more high-maintenance than others,” explains Mr. Mayer. “For instance, if you have a Berber-style or loop carpet, you might not know that a vacuum with a course beater bar can compromise the integrity of the loop and cause problems. If you know the fiber and construction of your carpet, you can relay that information to the vacuum sales associate and ensure you get the right product for your specific needs.”