The first Site for Sore Eyes was opened in Berkeley, California in 1979. Today, stores number 30 in Northern California. The company has repeatedly been named one of the top ten optical retailers in California.

Site for Sore Eyes is dedicated to caring for the eyesight of people of all ages. With Sterling VisionCare, a California licensed Vision Health Service plan, they provide comprehensive eyesight evaluations performed by highly-trained doctors of optometry. Most glasses and bifocals can be made within two hours. Site for Sore Eyes also sells all brands of contact lenses. Huge selection, low everyday prices and special promotions ensure that everyone can find glasses to suit their personal style as well as their budget. If you’re unhappy with your eyewear for any reason, you may exchange it within 30 days.

Site for Sore Eyes accepts most vision care insurance plans. In most cases, they can bill the insurance provider directly and save the customer time and out-of-pocket expenses.

COMPANY PHILOSOPHY
"Our motto and philosophy is ‘Beyond 20/20.’ We strive to exceed the customers’ expectations every time. Word of mouth is our main source of business, so our customers are walking referrals for us. It all comes down to giving a little extra so that they will choose and recommend us over the competition.”

EXCERPTED SURVEY RESPONSES
“I like the pair of glasses I purchased from them. The selection was good. I took the glasses in for repairs one time and they didn’t even charge me. I was really impressed.”—George N.

“I like the service that my husband and I received. They were very nice to us.”—Lilian G.

“I like the optometrist, he explained everything and kept me informed. They also filled my prescription quickly.”—Evelyn P.

“They are really fast and they’re thorough. The company is courteous and they are very knowledgeable about glasses.”—Nancy L.

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