About Us

Who We Are and What We Believe

Our mission is to define excellence and identify for consumers the highest quality local companies. Founders Jim Stein and Greg Louie have over four decades of combined experience rating and certifying local companies on behalf of consumers. Only companies that pass our rigorous survey of real customers earn the prestigious Diamond Certified award, signifying they have risen to the top of their field. Our entire team is dedicated to ensuring you have confidence in the companies you choose. We are committed to performing all ratings and ongoing certification work with the highest integrity and accuracy. We believe:

  • You the consumer have the right to know which companies are truly performing at the highest level of quality.
  • The highest quality companies should be rewarded for their ongoing performance through public recognition.
  • Companies should be held accountable for their performance, one customer at a time.

We only allow a limited amount of companies to earn Diamond Certified. In fact, only a handful of companies are able to qualify in most industries, and these we re-rate on an ongoing basis to assure you that they stay the best. And of course we always back you up with our Diamond Certified Performance Guarantee.

  • Jim Stein

    Founder and Chief Executive Officer

  • Chris Bjorklund

    Consumer Advocate

  • Greg Louie

    Founder and Chief Operating Officer

  • Joy Lanzaro

    Director - Mediation & Compliance